2024中国富锶天然矿泉水行业白皮书—“富锶康养，源于自然”

Investment Rating - The report rates the investment potential of the strontium-rich natural mineral water industry as positive, highlighting its growth prospects and market opportunities [22][35]. Core Insights - The strontium-rich natural mineral water market is experiencing significant growth driven by increasing consumer health awareness and demand for high-quality, functional beverages [17][22]. - The market is projected to reach a scale of approximately 5.9 billion yuan in 2024, with expectations to exceed 10 billion yuan by 2027 and reach 16.2 billion yuan by 2030 [35]. - The industry benefits from dual dividends of policy support and technological advancements, which enhance production efficiency and product quality [31][20]. Summary by Sections Industry Development Background - Economic growth and rising living standards are shifting consumer preferences from basic needs to quality and health-oriented products [8][14]. - The health consciousness among consumers is leading to increased spending on health-related beverages, including strontium-rich water [17][22]. Current Industry Status - The strontium-rich natural mineral water market has evolved through various stages, from introduction to validation and now to diversification and growth [29]. - The market is characterized by a wide distribution of strontium-rich water sources across multiple provinces in China, enhancing competition and market opportunities [38]. Consumer Insights - Consumers are increasingly focused on the nutritional value and safety of strontium-rich water, with preferences varying by age and gender [71][76]. - The primary consumer demographic includes individuals aged 18 and above, with distinct preferences for product attributes such as mineral content and production processes [71][79]. Market Trends and Future Outlook - The report anticipates that the proportion of strontium-rich water in the bottled water market will continue to rise, reaching approximately 2.2% in 2024 and 4.1% by 2030 [35]. - The industry is expected to see a shift towards higher quality and more diverse product offerings, driven by consumer demand for health benefits and premium experiences [22][66]. Competitive Landscape - The competitive dynamics of the strontium-rich water market are influenced by local brands leveraging regional water sources and production capabilities [38][43]. - New entrants are emerging, with brands like Tian Shu Gu gaining traction in the market due to innovative marketing and product quality [43][44]. Technological Innovations - Technological advancements in production processes, including automated production and natural filtration, are enhancing product safety and quality [20][47]. - Supply chain improvements are also contributing to cost reductions and better service quality across the industry [20][31]. Regulatory Environment - The industry is supported by increasingly refined standards and regulations that provide a framework for quality assurance and market entry [31][35]. This comprehensive overview highlights the positive investment outlook and the dynamic nature of the strontium-rich natural mineral water industry, driven by consumer trends, technological advancements, and competitive strategies.