Nordic 150 2024

Investment Rating - The report does not explicitly provide an investment rating for the industry or companies involved. Core Insights - Equinor has become the most valuable Nordic brand with a brand value of EUR15.6 billion, marking a 24% increase from the previous year, driven by rising revenues and a strategic shift towards renewable energy [19][20][21] - IKEA, which held the top position for 11 years, has dropped to second place with a brand value of EUR14.7 billion, reflecting a 4% decrease due to market challenges [19][20][21] - Volvo has re-entered the top three most valuable Nordic brands, with a brand value increase of 29% to EUR10.9 billion, attributed to its transformation towards sustainability and electric vehicles [21][22] - LEGO is recognized as the strongest brand in the Nordic region, achieving a Brand Strength Index score of 87.9 and a brand value increase of 3% to EUR7.4 billion [24][25] - Novo Nordisk has seen a significant brand value increase of 59% to EUR4.7 billion, driven by the demand for its diabetes and weight-loss medications [27] Summary by Sections Ranking Analysis - Equinor's brand value increased by 24% to EUR15.6 billion, surpassing IKEA, which decreased by 4% to EUR14.7 billion [20][21] - Volvo's brand value rose by 29% to EUR10.9 billion, reflecting its commitment to sustainability [21][22] - LEGO's brand value increased by 3% to EUR7.4 billion, maintaining its position as the strongest brand in the region [24][25] - Novo Nordisk's brand value surged by 59% to EUR4.7 billion, driven by strong demand for its medications [27] Brand Value Ranking - The top three most valuable Nordic brands in 2024 are Equinor (EUR15.6 billion), IKEA (EUR14.7 billion), and Volvo (EUR10.9 billion) [23][30] - The report highlights the significant changes in brand values and rankings compared to the previous year, with notable increases for Equinor, Volvo, and Novo Nordisk [23][30] Sustainability Perceptions - Equinor has the highest Sustainability Perceptions Value at EUR1.4 billion, indicating strong consumer consideration for sustainability in the oil and gas sector [30][31]