Investment Rating - The report maintains a "Buy" rating for Great Wall Motors (2333 HK) with a target price of HKD 16.30, indicating a potential upside of 55.8% from the current price of HKD 10.46 [1][2][7]. Core Insights - Great Wall Motors has shown significant improvement in net profit and gross margin in Q2 2024, with a year-on-year increase in net profit of 224.4% to RMB 3.85 billion and a gross margin of 21%, up 4 percentage points year-on-year [1]. - The company is leveraging exports and product structure improvements to outperform its peers, with a 7% increase in sales volume in the first half of 2024, including a 62.1% increase in overseas sales [1][2]. - The introduction of new models and expansion in overseas markets are expected to further enhance sales and profitability [2]. Financial Performance Summary - For the first half of 2024, Great Wall Motors reported revenue of RMB 91.4 billion, a 30.7% increase year-on-year, and a net profit of RMB 7.1 billion, up 420% year-on-year [1][5]. - The company’s average selling price per vehicle increased by 22% year-on-year to RMB 165,000, with a gross profit per vehicle of RMB 34,000, reflecting a 50.4% increase year-on-year [1][5]. - Financial projections indicate continued revenue growth, with expected revenues of RMB 183.6 billion in 2024, representing a 6% year-on-year increase [8]. Market Position and Strategy - Great Wall Motors is focusing on increasing its export capabilities, having established production capacity in Russia, Thailand, and Brazil, and aims to achieve annual overseas sales of one million vehicles by 2030 [2]. - The company is also enhancing its product lineup with new models such as the Tank 700 Hi4-T and updated versions of the H6 and H9, which are expected to optimize its product mix [2]. Stock Performance - The stock has shown a year-to-date change of 3.16%, with a 52-week high of HKD 14.94 and a low of HKD 7.68, indicating volatility in its market performance [3].
长城汽车：依靠出口+产品结构改善，2季度净利环比持续大幅改善，维持买入