蛋皮吐司：多重口感不单调，蛋皮吐司品牌引领美食创新潮流 头豹词条报告系列

Investment Rating - The report does not provide a specific investment rating for the egg skin toast industry Core Insights - The egg skin toast market has experienced rapid growth, with a compound annual growth rate (CAGR) exceeding 30% in recent years, driven by trends towards healthier products, standardized production, and online sales [5][27] - The market size of the egg skin toast industry is projected to grow from 942 million RMB in 2024 to 2.636 billion RMB by 2028, with a CAGR of 29.33% [27] - The increasing consumer demand for fresh and healthy food, along with the influence of social media, is expected to sustain market growth, making egg skin toast a preferred choice for breakfast [5][28] Industry Definition - Egg skin toast is defined as a type of conditioning bread that is wrapped in an egg skin and may include fillings such as salad dressing and meat floss [6] Industry Classification - The egg skin toast industry can be categorized based on the shape of the toast and the method of production [7][9] Industry Characteristics - Key characteristics of the egg skin toast industry include: 1. Product Healthification: Freshly baked and lightly baked products are becoming mainstream, appealing to younger consumers [10] 2. Production Standardization: Companies are increasingly adopting standardized practices in raw materials, processing, and packaging [11] 3. Online Sales: The development of online platforms and cold chain logistics has accelerated the coverage of online sales channels for packaged baked goods [12] Development History - The egg skin toast industry has two main phases: the initiation phase (1997-2017) and the rapid development phase (2018-2024) [13][15] - During the initiation phase, major pre-packaged baking companies entered the market, while the rapid development phase has seen significant product launches and consumer acceptance [15] Industry Chain Analysis - The industry chain consists of upstream raw material supply, midstream production, and downstream sales [16] - Stable supply of key ingredients like flour, sugar, and eggs supports production, with over 3,000 flour companies in China [17][20] - The online platform's growth has released significant consumer potential for baked goods, with egg skin toast gaining market share [18][25] Market Size - The market size of the egg skin toast industry grew from 190 million RMB in 2018 to 734 million RMB in 2023, with a CAGR of 31.07% [27] - The industry is expected to continue expanding due to successful promotions of bulk packaging and product upgrades [30] Policy Overview - Various policies are being implemented to support the growth of the egg skin toast market, including initiatives to enhance food safety and promote convenient food options [32][34] Competitive Landscape - The competitive landscape features a mix of snack and baking companies, with leading brands like Carlton and Haoshi dominating the market [41][42] - Innovation is crucial for market share acquisition, with companies focusing on high-quality ingredients and health-oriented products [43][44]