中国汽车全球化增长分析系列报告（3）：亚洲：中系车企纷纷入局，“新能源+性价比”为有利抓手

Industry Overview - In 2023, the total vehicle sales in Asia (excluding China) reached 18.58 million units, with a significant recovery post-pandemic [6] - The Chinese automotive market share in Asia (excluding China) increased from 1.1% in 2018 to 7.0% in 2023, with sales growing from 70,000 units to 470,000 units [2] - The SUV segment in Asia has shown a strong growth trend, with its market share increasing from 22% in 2018 to 41% in 2023 [9] Central and West Asia Market - In 2023, the total vehicle sales in Central and West Asia reached 3.38 million units, with Chinese brands capturing a 9% market share (311,000 units) [3] - The SUV segment in Central and West Asia has grown significantly, with its market share increasing from 24% in 2018 to 40% in 2023 [24] - Chinese brands such as Chery, BYD, and Great Wall have shown rapid growth in Central and West Asia, with sales expected to nearly double by 2026 [3] Southeast Asia Market - In 2023, the total vehicle sales in Southeast Asia reached 3.4 million units, with Japanese brands dominating the market with a 70% share [4] - Chinese brands have a relatively small market share in Southeast Asia (4% in 2023), but are expected to grow significantly, with sales projected to increase by 166% by 2026 [4] - The SUV segment in Southeast Asia has also shown growth, with its market share increasing from 22% in 2018 to 41% in 2023 [9] Key Chinese Automakers - Chery has shown explosive growth in Central and West Asia, with sales increasing from 12,000 units in 2022 to 86,000 units in 2023 [15] - BYD has leveraged its strength in new energy vehicles, with sales in Central and West Asia growing from 5,000 units in 2022 to 52,000 units in 2023 [15] - Great Wall has also seen significant growth, with sales in Central and West Asia increasing from 28,000 units in 2022 to 39,000 units in 2023 [15] Market Trends and Opportunities - The SUV segment is replacing sedans as the dominant vehicle type in Asia, with its market share increasing from 22% in 2018 to 41% in 2023 [9] - New energy vehicles (NEVs) are gaining traction in Central and West Asia, with sales reaching 102,000 units in 2023, representing a 3.0% penetration rate [19] - Chinese automakers are focusing on local production and distribution networks to expand their presence in key markets such as Turkey, Saudi Arabia, and Uzbekistan [20][21] Competitive Landscape - Toyota remains the dominant player in Central and West Asia, with a 17% market share in 2023, although its share has declined from 20% in 2018 [27] - Stellantis has shown strong growth in Central and West Asia, with its market share increasing from 8% in 2018 to 14% in 2023, driven by strong performance in Turkey [27] - Chinese brands have made significant inroads in Central and West Asia, with their market share increasing from 1% in 2018 to 9% in 2023 [27]