2024年中国蓝莓汁行业概览：蓝莓之醇，果汁之选

Investment Rating - The report indicates a strong growth potential for the blueberry juice industry in China, with an expected market size exceeding 1 billion yuan by 2028, reflecting an annual growth rate of 24.8% [14][34][35]. Core Insights - The demand for blueberry juice has surged due to new consumer trends focusing on health and dietary fiber, transitioning from a niche product to a mainstream beverage [14][34]. - The market size of blueberry juice in China reached 360 million yuan in 2023, with a compound annual growth rate (CAGR) of 78.5% over the past five years [34][35]. - The blueberry juice market is primarily driven by the Z generation and office workers, who are increasingly accepting higher-priced health beverages [14][34]. Summary by Sections Industry Overview - Blueberry juice is categorized into three types: 100% pure blueberry juice, blueberry juice with added water and other flavorings, and blueberry-based mixed juices, with the latter holding a market share of 72% [28][29]. - The production process involves using crushing juicers and double-stage pulping machines, followed by immediate heat treatment to ensure quality [27]. Market Size - The blueberry juice market in China has expanded rapidly, with sales channels primarily offline, accounting for 76.8% of total sales, while online channels have grown significantly from 5.3% in 2021 to 23.2% in 2023 [14][55]. - The market is expected to continue its rapid growth, driven by increasing consumer awareness and acceptance of blueberry juice as a health product [14][34]. Industry Chain Analysis - The industry chain includes upstream blueberry cultivation, midstream juice production, and downstream consumer sales, with a significant focus on health-oriented marketing strategies [38][52]. - The major blueberry cultivation areas globally are North America and Asia, with China experiencing the fastest growth rate in blueberry planting [41][44]. Consumer Insights - The primary consumer motivations for purchasing blueberry juice include functional benefits such as vitamin supplementation (57.9%) and enhancing quality of life (52.5%) [52][53]. - Key consumption scenarios include social gatherings and family events, with taste being the most critical factor for consumers [58][60]. Marketing Strategies - Current marketing strategies emphasize lightweight packaging, health-oriented messaging, and impactful slogans that resonate with younger consumers [48][49]. - Successful marketing concepts include specific claims about the number of blueberries in each serving, enhancing consumer perception of value [49].