2024上半年中国电影市场研究报告

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The total box office for the Chinese film market in the first half of 2024 reached 23.773 billion, a year-on-year decrease of 9.50%, recovering to 76% of the 2019 level [3][6] - The number of moviegoers was 548 million, down 9.27% year-on-year, while the number of screenings increased by 13.17% to 70.8954 million [3][6] - The lack of blockbuster films has been identified as a primary reason for the decline in box office revenue, particularly in the second half of the first half of the year [3][6] - The market remains heavily reliant on holiday periods, with significant declines in box office revenue during non-holiday periods [3][31] Summary by Sections 1. Market Overview - The total box office for the first half of 2024 was 23.773 billion, a decrease of 9.50% compared to 2023, and 76% of the 2019 level [3][6] - The average ticket price was 43.39 yuan, a slight decrease of 0.25% year-on-year [6][21] - The number of new films released was 237, a decrease of 6 films compared to the previous year [3][6] 2. Film Analysis - Four films surpassed 1 billion in box office revenue, with "Hot and Spicy" leading at 3.417 billion [4][99] - The number of mid-range films (2-5 billion) was only 8, significantly lower than pre-pandemic levels [3][45] 3. Regional Screening Situation - First and second-tier cities experienced the most significant declines in box office revenue, with first-tier cities down 15.1% and second-tier cities down 11.3% [58] 4. Terminal Market Analysis - The number of cinemas in operation increased to 12,700, a year-on-year growth of 4.6% [11][67] - High-performing cinemas (with box office over 2.5 million) accounted for only 25% of the total, down from 40% in 2019 [67] 5. Special Effects Hall Performance - The number of special effects halls reached 9,433, accounting for 12.2% of total screens, but box office revenue from these halls decreased by 14.4% [75][77] 6. Market Outlook for the Second Half - The forecast for the second half of 2024 predicts a box office of 23.2 billion, with an annual total of 47 billion [4][94] 7. Listed Company Performance - China Film Group led the box office among listed companies with a total of 12.452 billion in revenue for the first half of 2024 [101][102]