2024年中国风干牛肉行业概览：传承古老工艺，品味舌尖之旅

Industry Overview - The China-style dried beef industry has shown steady growth, with sales revenue increasing from RMB 1.31 billion in 2018 to RMB 1.68 billion in 2023, representing a compound annual growth rate (CAGR) of approximately 4.3% [19] - The production process of dried beef involves selecting high-quality beef, marinating, natural or machine-assisted drying, and packaging, ensuring product quality and safety [1][10] - The market is driven by consumer demand for convenient, high-protein, and healthy snacks, with both online and offline sales channels contributing to market expansion [2][20] Market Size and Growth - The dried beef market is expected to maintain a CAGR of 4%-5% from 2024 to 2027, with sales revenue projected to reach RMB 2.04 billion by 2027 [18] - Consumption of dried beef is also expected to grow, with volumes increasing from 5,225.9 tons in 2018 to an estimated 8,168.2 tons by 2024 [18] - The market growth reflects the rising consumer preference for healthy, portable snacks and the increasing acceptance of dried beef as a nutritious food option [19] Industry Chain Analysis - The upstream segment of the dried beef industry includes cattle farming and slaughtering, while the midstream involves production and packaging, and the downstream consists of distribution channels and end consumers [20][21] - Beef supply in China has grown significantly, with production increasing from 6.17 million tons in 2015 to 7.18 million tons in 2022, supporting the dried beef industry's raw material needs [23] - Online sales of dried beef accounted for 20% of total sales, with offline sales dominated by supermarkets, snack stores, and convenience stores [20][22] Competitive Landscape - The dried beef market is divided into traditional offline-focused brands and online-focused platform companies, with both segments driving industry innovation and market expansion [24] - Leading brands such as Mengdu, Kerchin, and Daerqin dominate the market, with Mengdu achieving sales of over 2.26 million kg from May 2023 to April 2024 [40] - The competitive landscape is stratified into three tiers, with top-tier companies leveraging their brand influence and market share, while second and third-tier companies focus on niche markets [40] Policy and Development Drivers - Government policies aim to improve the quality of livestock products and enhance food safety, supporting the growth of the dried beef industry [36][37] - Key drivers of industry growth include rising disposable incomes, increasing beef consumption, and the expansion of e-commerce platforms [39] - The industry is also benefiting from advancements in cattle farming technology and the growing popularity of high-protein, low-fat snacks [39] Key Players - Mengdu, established in 1998, specializes in high-quality grassland beef and mutton products, with an annual production capacity of 14,000 tons [42] - Kerchin, a modern enterprise located in Tongliao, focuses on cattle breeding, slaughtering, and beef product manufacturing, with a complete industry chain [43] - Daerqin has rapidly grown through e-commerce platforms, particularly its Tmall flagship store, becoming a leading brand in the dried beef market [43]