交通运输行业：2024抖音「公路旅行」趋势灵感指南

Investment Rating - The report indicates a strong upward trend in the "Road Trip" sector, with significant growth in user engagement and content creation on platforms like Douyin [5][6][29]. Core Insights - The "Road Trip" trend has seen a remarkable increase in interest, with Douyin's keyword search index for "Road Trip" growing 97 times year-on-year and 112 times month-on-month during the summer of 2024 [5][6]. - The trend reflects a cultural shift towards adventure and exploration, appealing particularly to younger demographics who seek freedom and new experiences [9][30]. - Popular routes such as G318, G219, and G331 have garnered over 100 billion views collectively, highlighting their significance in the public's travel aspirations [29][30]. Summary by Sections User Engagement - Douyin reported a 153% increase in video content related to "Road Trips" from January to August 2024, indicating a growing community of road trip enthusiasts [5][6]. - The demographic analysis shows that users aged 18-23 have the highest preference for road trip content, while those aged 31-40 represent 32.7% of the audience [9]. Content Trends - The report highlights various creative trends in road trip content, including personal storytelling, scenic captures, and interactive user experiences that resonate with viewers [17][19][27]. - The use of hashtags like ThisLifeMustDrive219 has led to over 73.4 million views, showcasing the popularity of specific routes and the community's engagement with them [24]. Popular Routes - G219, known as the "National Road," spans over 10,065 kilometers and connects various landscapes, attracting adventurous travelers [32]. - G318 is celebrated as a rite of passage for many, symbolizing youth and exploration, while G331 offers a unique experience through diverse terrains [30][35]. Cultural Impact - The report emphasizes the emotional connection people have with road trips, often reflecting personal journeys and life milestones [30][37]. - The trend is not just about travel; it embodies a lifestyle choice that values freedom, exploration, and the beauty of nature [37].