中文传媒：定增并购获同意注册，主业有望进一步夯实

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The acquisition of Jiang Education Media and University Press is expected to further solidify the company's core business, enhancing its content advantages in higher education and vocational education, and increasing the scale of its main business performance [5] - The publishing business is showing steady growth, with a revenue of 5.16 billion yuan in the first half of 2024, a year-on-year increase of 2.5%, and a total profit of 860 million yuan, a year-on-year increase of 0.6% [5] - The gaming segment has seen a significant increase in profit margins, with a net profit growth of 21% in the first half of 2024, and the net profit margin improved by 7 percentage points [5] - The company has adjusted its profit forecast for 2024-2026, estimating total revenue of 11.19 billion, 11.38 billion, and 11.68 billion yuan respectively, and net profit of 1.74 billion, 1.85 billion, and 2.00 billion yuan respectively [6] Summary by Sections Market Data - Closing price as of September 13, 2024, is 13.75 yuan, with a one-year high/low of 17.50/11.40 yuan [3] - The market capitalization of circulating A shares is 18,632 million yuan [3] Financial Data - As of June 30, 2024, the company's net asset per share is 13.26 yuan, and the asset-liability ratio is 38.84% [4] - The company reported a total revenue of 51.6 billion yuan in the first half of 2024, with a year-on-year increase of 2.5% [5] Profitability Metrics - The gross profit margin improved by nearly 2 percentage points to 41.35% in the first half of 2024 [6] - The company’s net profit for the first half of 2024 was 610 million yuan, a year-on-year decrease of 27.5% [5] Future Projections - The company expects total revenue for 2024 to be 11.19 billion yuan, with a projected net profit of 1.74 billion yuan [7] - The estimated earnings per share for 2024 is 1.24 yuan [7]