2024年中国补充矿物质类保健食品行业概览报告

Investment Rating - The report does not explicitly provide an investment rating for the mineral supplementation health food industry in China. Core Insights - The increasing health awareness among the public and the acceleration of life pace have highlighted the importance of mineral supplementation, leading to a steady growth in the mineral supplementation health food sector. The aging population is driving demand, particularly among the elderly, and the industry is expected to continue expanding [3][31]. Summary by Sections Overview of the Industry - Mineral supplementation health foods are defined as nutrient supplements that do not aim to treat diseases but rather to supplement essential minerals. Calcium supplements are identified as the core product category within this market, with nearly 1,800 registered products and around 4,000 filed products as of June 2024 [16][19]. Industry Chain Analysis - The industry chain consists of upstream raw material suppliers, midstream product developers, and downstream sales channels. E-commerce platforms have become significant sales channels, allowing manufacturers to enhance market share through optimized channel construction [6][46]. Competitive Landscape - The competitive landscape analysis indicates that calcium supplements dominate the market, with a significant number of registered products compared to other minerals. The report highlights that domestic products hold a substantial market share, particularly in calcium and zinc supplements [60][62]. Market Size and Forecast - The market size for mineral supplementation health foods in China has grown from CNY 196.37 billion in 2019 to CNY 212.43 billion in 2023, with a projected CAGR of 2.0%. The market is expected to reach CNY 242.24 billion by 2028, driven by rising health awareness and increasing consumer income levels [39][40]. Policy and Regulation - The report outlines various policies and regulations that have shaped the industry, including the management of health food raw materials and advertising guidelines. These regulations are expected to create a more favorable environment for industry growth [36][37]. Upstream and Downstream Analysis - Upstream suppliers primarily include raw material producers, while downstream consists of health food brand operators and various distribution channels. The demand for calcium and magnesium supplements is particularly strong, with a growing interest in vitamin and mineral compound supplements [54][62].