「粉底」消费趋势报告

Investment Rating - The report does not explicitly provide an investment rating for the foundation industry. Core Insights - The foundation market has shown robust growth, with increasing consumer demand for diverse product types that emphasize not only basic functions like coverage and hydration but also skin-friendly and eco-friendly characteristics. Long-lasting foundations remain mainstream, with a rising trend towards matte and lightweight formulations to cater to various skin types [2][5][10]. Summary by Sections 01 Category Overview | Popularity and Competitive Landscape - The demand for foundation products continues to rise, heavily influenced by promotional activities. Liquid and cream foundations dominate the market, accounting for a significant share of social media discussions, particularly during product launches and makeup trends [5][6]. - The main types of foundations are long-lasting, with matte and lightweight options gaining popularity due to the trend of natural beauty and "no-makeup" looks [7][10]. 02 Consumer Insights | Key Factors and Demand Trends - Key factors influencing consumer decisions include skin type compatibility and product efficacy. Additional considerations are the product's performance in real-life scenarios, such as avoiding caking and patchiness [27][29]. - The primary consumer demographics for long-lasting foundations are young women aged 18-24, particularly students and those with oily skin. International brands like Lancôme and Estée Lauder dominate, while domestic brands like UODO are gaining traction [10][20]. 03 Marketing Strategies | Analysis of Popular Brand Tactics - Mistine's marketing strategy focuses on social media engagement, targeting different consumer segments with tailored product offerings. The brand utilizes key opinion leaders (KOLs) to enhance brand penetration and consumer trust [13][23]. - The report highlights the importance of innovative packaging in attracting consumer attention, with brands like PL and Cat-themed foundations gaining popularity due to their unique designs [49].