休闲服务行业周报：“侃爷”演唱会爆火背后的演唱会经济

Investment Rating - The report maintains a positive outlook on the leisure service industry, particularly highlighting the concert economy as a key growth driver [5]. Core Insights - The Chinese concert industry is experiencing significant growth, with a notable increase in large-scale performances. In the first half of 2024, the number of commercial performances reached 251,700, a year-on-year increase of 30.19%. Box office revenue reached 19.016 billion yuan, up 13.24%, with audience numbers hitting 79.1013 million, a 27.10% increase [10][19]. - Large concerts and music festivals are particularly strong performers, with box office revenue increasing by 134.73% year-on-year and audience numbers growing by 63.35% [10]. - The concert audience shows strong loyalty, with 61.9% preferring to attend with friends, and 82.4% of respondents indicating an increase in concert attendance frequency in 2023 [12]. - Concerts have a significant positive impact on surrounding industries, as evidenced by the concert of Kanye West in Haikou, which attracted nearly 40,000 attendees, with 96.5% coming from outside Hainan. This event generated approximately 51 million yuan in ticket sales and boosted local tourism revenue to 373 million yuan [16]. - The concert industry encompasses various stages from content production to live performance execution, involving artists, professional design companies, ticketing platforms, and local government support for event management [16]. Summary by Sections Concert Industry Growth - The concert industry is on an upward trend, with large-scale performances driving tourism in surrounding cities [10]. Audience Engagement - The audience for concerts is highly engaged, with a majority having prior concert experience and showing increased attendance frequency [12]. Economic Impact - Concerts significantly boost local economies, as demonstrated by the economic benefits seen in Haikou from major events [16]. Industry Structure - The concert industry includes a comprehensive supply chain from production to execution, involving various stakeholders [16]. Investment Recommendations - The report suggests focusing on scenic spots, travel agencies, hotels, and duty-free companies as potential investment opportunities due to the rising demand for travel and large-scale performances [41].