2024-09-25 10:09Investment Rating - The report does not explicitly state an investment rating for Baidu (BIDU US) Core Insights - The Alibaba Cloud Apsara Conference showcased the deep adaptation of Alibaba's Tongyi Qianwen multimodal LLM on Nvidia Orin, which is expected to enhance the integration of large language models (LLMs) in intelligent cockpits, benefiting existing players in the market [5][6] - Baidu's Apollo is primarily focused on high-end intelligent driving applications, while its intelligent cockpit solution based on ERNIE is anticipated to leverage Baidu's strengths in intelligent driving and mapping services to deepen collaborations with car manufacturers [5][6] Summary by Sections Event - On September 20, at the Alibaba Cloud Apsara Conference, Alibaba Cloud announced the deep adaptation of its Tongyi Qianwen multimodal LLM on Nvidia Orin, leading to the launch of the MobileAgent cockpit-driving integrated LLM solution in collaboration with Banma Information Technology and Nvidia [3][5] Commentary - The focus of the conference was more on cockpit intelligence rather than autonomous driving. The Qwen2 model, primarily used for in-car AI assistants, provides complex voice interaction, task planning, and emotional recognition services. The Qwen2-VL model demonstrated its capability to recognize environmental information and provide parking suggestions, although it remains within the cockpit experience domain [4][5] - The shift towards a "device + cloud" model is noted, with current cockpit LLMs primarily deployed in the cloud due to limitations in on-device computing power. However, advancements in on-device computing, such as Nvidia's next-generation Thor chip, are expected to drive the trend of integrated cockpit solutions [4][5] - The competitive landscape in the intelligent cockpit sector is evolving, with various players including self-developed solutions from car manufacturers and automotive software Tier 1 suppliers. The introduction of Alibaba's solution is likely to accelerate the adoption of LLMs in intelligent cockpits, which is seen as beneficial for existing players like Baidu [4][5]