Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The Southeast Asian market has become a crucial strategic direction for Chinese goods to expand internationally, driven by rapid economic development in China and Southeast Asia, as well as the implementation of the Belt and Road Initiative [5][6] - The industry encompasses a comprehensive process from product design, production, packaging, to marketing and after-sales service, focusing on delivering goods and services to consumers in Southeast Asia [4][5] - The market size of the industry grew from approximately 31.91 billion USD in 2018 to 52.19 billion USD in 2023, with a compound annual growth rate (CAGR) of 10.34% [31] Industry Definition - The industry refers to the economic activities and processes involved in exporting Chinese-produced goods to Southeast Asia, covering 11 countries including ASEAN members [4][5] Industry Classification - The industry can be classified based on business models into direct sales, distributor model, agent model, and e-commerce sales model [6][8] Industry Characteristics - The export structure is diversifying and upgrading technologically, with electromechanical products dominating the market, accounting for 40% of exports from 2019 to 2023 [9] - High-tech products have shown a rapid growth rate, with an average annual growth rate exceeding 10% from 2019 to 2023, despite their lower share in total exports [9][10] Development History - The industry has evolved through five stages: 1. The embryonic stage (1900-1979) characterized by limited growth 2. The initiation stage (1980-1991) marked by rapid growth due to reform and opening-up 3. The high-speed development stage (1992-2007) following China's WTO accession 4. The turbulence stage (2008-2015) impacted by the global financial crisis 5. The maturity stage (2016-present) with deepening economic cooperation and diversification of product structures [13][14] Industry Chain Analysis - The industry chain consists of upstream raw material supply, midstream manufacturing, and downstream sales, with a focus on ensuring product quality and supply stability [20][21] - The relationship between China and Southeast Asia is characterized by both competition and cooperation, particularly in labor-intensive industries [21][22] Market Size and Growth - The market is projected to grow from approximately 56.32 billion USD in 2024 to 76.33 billion USD by 2028, with a CAGR of 7.90% [31] - The rapid economic development and population growth in Southeast Asia provide significant opportunities for Chinese enterprises [31][32] Consumer Behavior Trends - The consumer demographic is shifting towards the Z generation, which emphasizes individuality and value for money, creating new growth opportunities for Chinese exports [28][29] Digital Transformation - Digitalization is becoming a key driver for enhancing the efficiency and quality of exports to Southeast Asia, enabling faster market response and improved supply chain management [29][30]
国产商品东南亚市场出海东南亚跨境电商新纪元 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2024-09-27 00:40