Investment Rating - The report does not provide a specific investment rating for the retail beauty industry [4] Core Insights - The retail beauty industry focuses on the sale of beauty products, including makeup and skincare, and is experiencing continuous market growth driven by digital technology and consumer upgrades [4][5] - The competitive landscape is intense, with brands, channels, and services competing simultaneously, and there is frequent innovation in business models, enhancing the shopping experience through online and offline integration [4][6] - The market is expanding due to improved economic conditions, changing consumer perceptions, and supportive national policies, with product innovation and quality control playing crucial roles in market development [4][6] Industry Definition - The beauty industry refers to products that enhance appearance, including makeup and skincare items, categorized by usage and purpose [5][6] Industry Characteristics - The retail beauty industry is characterized by a young consumer demographic, with a significant increase in male consumers, and a trend towards personalized and diverse product offerings [12][19] - The sales channels are diversifying, with a notable shift towards online platforms, which have surpassed traditional offline channels in market scale [16][34] - The industry is witnessing frequent commercial model innovations, including instant retail and content retail, which enhance consumer shopping experiences [17][34] Market Dynamics - The market concentration has shown a trend of decreasing and then increasing, indicating a competitive environment with many brands, but stronger brands gradually gaining market share [18][34] - Domestic brands are increasingly gaining market share, with consumer acceptance of local products rising significantly [15][34] Sales Channels - The retail beauty industry features a variety of sales channels, including traditional beauty stores, e-commerce platforms, and new retail models, with online sales expected to continue growing [16][34] Policy Environment - The regulatory environment is favorable, with policies encouraging cosmetic retail consumption and ensuring market order, which supports the healthy development of the retail beauty industry [22][34] Industry Development Stages - The retail beauty industry has evolved through several stages, from its early development in the 1990s to the current mature phase characterized by online and offline integration [23][29] Supply Chain Analysis - The supply chain consists of upstream raw material suppliers, midstream manufacturers and brand owners, and downstream distributors, with brand owners holding significant pricing power and profit margins [30][34]
零售美妆：消费复苏催化“美丽经济”再起 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2024-09-27 12:15