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B2B-KI-Start-ups in der DACH-Region - Ökosystem, Potenziale und Herausforderungen | Germany
麦肯锡·2024-09-28 00:08

Investment Rating - The report indicates a positive investment outlook for the B2B AI start-up ecosystem in the DACH region, highlighting significant growth potential as companies plan to increase their investments in AI technologies over the next three years [4][5][43]. Core Insights - Approximately 75% of companies in the DACH region are actively engaging with new AI technologies, with a notable trend towards generative AI (GenAI) applications, which are expected to drive further adoption and innovation [5][6][32]. - The DACH region has around 1,000 B2B AI start-ups, but only a small fraction of AI applications in the economy currently come from these start-ups, indicating a substantial opportunity for growth [4][9]. - The majority of start-ups focus on enhancing efficiency in support functions and differentiating core processes, with about one-third leveraging the GenAI trend for applications in marketing, sales, and customer service [4][16][19]. Summary by Sections Investment Trends - 73% of surveyed decision-makers plan to increase their AI investments in the next three years, with a strong focus on readily available solutions from third-party providers [5][6]. - The funding landscape shows that DACH region start-ups have raised over €5 billion, but this is significantly lower compared to the US, where funding is approximately ten times higher per capita [9][15]. Start-up Ecosystem - The DACH region's B2B AI start-up ecosystem is still in its early stages, with over 90% of start-ups in initial funding phases, compared to 80% in the US [9][10]. - Start-ups are primarily concentrated in three key areas: disruptive AI applications, tools for core process differentiation, and efficiency enhancements in support functions [16][19]. Focus Areas - The report identifies three main focus areas for AI applications: 1. Disruptive applications that create new business models (4% of start-ups) 2. Tools for core processes aimed at competitive differentiation (approximately 74% of start-ups) 3. Efficiency improvements in support functions (22% of start-ups) [16][19][20]. - The automotive, manufacturing, and healthcare sectors are highlighted as key industries with significant AI potential, particularly in operations and supply chain management [20][26]. Challenges and Opportunities - Integration of AI solutions into existing IT systems is a major challenge for companies, often taking 9 to 12 months, which can hinder the adoption of start-up innovations [41][42]. - The report emphasizes the need for strong data management and access to funding and talent as critical success factors for start-ups in the DACH region [4][43]. Future Outlook - The DACH B2B AI start-up ecosystem is expected to grow, driven by the increasing demand for specialized AI solutions and the potential for global competitiveness if challenges related to funding and integration are addressed [43][44].