2024年欧洲旅游业的前景和发展趋势研究报告（英）

Investment Rating - The report indicates a positive momentum for the European tourism industry, suggesting a favorable investment outlook as international travel has recovered beyond pre-pandemic levels [10][19]. Core Insights - The European tourism industry is experiencing strong demand, with international tourist arrivals up 12% year-to-date compared to last year and 6% compared to 2019, indicating a robust recovery [6][10]. - Southern European destinations are leading the growth, driven by favorable climatic conditions and value-for-money offerings [10][19]. - The report highlights a shift towards off-the-beaten-track destinations and increased interest in international rail travel, which are expected to shape the future of European tourism [6][13]. Summary by Sections 1. Tourism Performance Summary 2024 - International travel has recovered, with arrivals up 6.3% and nights up 7.0% compared to 2019 levels, reflecting year-on-year improvements of 11.8% and 9.9% respectively [19]. - Southern Europe continues to report the strongest growth, with notable increases in arrivals from countries like Serbia (+40%) and Malta (+37%) [11][19]. - The accommodation sector has seen occupancy rates increase by 1.8% and Revenue Per Available Room (RevPAR) up by 5.4% for January to May 2024 [16][39]. 2. Global Tourism Forecast Summary - The global travel forecast indicates a 16.1% increase in inbound tourism for 2024, with Europe expected to see a 10.2% growth [29]. - The report anticipates that the return of travelers from the Asia-Pacific region will significantly contribute to European tourism growth [14][29]. 3. Recent Industry Performance - Air transport in Europe has largely recovered to pre-pandemic levels, with Revenue Passenger Kilometres (RPKs) slightly above 2019 levels [31][33]. - The accommodation sector is performing well, with RevPAR growth of 5.4% in Europe, driven by increased room rates and occupancy [39][41]. - Short-term rental markets are expanding, particularly in France, which has seen a 108% year-on-year growth in supply due to the upcoming Summer Olympic Games [42][43].