2024年中国胃肠功能调节益生菌行业概览：消化健康需求为益生菌产品赋予个性化与功能化发展新趋势

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The gastrointestinal function regulation probiotic industry in China is experiencing significant growth driven by increasing consumer demand for health and wellness products, particularly in the context of digestive health [4][6][41] - The market is evolving towards personalized and functional probiotic products, catering to specific demographics such as children, the elderly, and women [5][6][31] - The industry is witnessing a shift from single-strain probiotics to multi-strain formulations, enhancing the overall health benefits for consumers [4][5] Summary by Sections Industry Overview - The gastrointestinal function regulation probiotics market has gained prominence due to rising health consciousness among consumers and advancements in biotechnology [4] - The market size for gastrointestinal probiotics grew from 148.8 billion yuan in 2018 to 286.6 billion yuan in 2023, with a compound annual growth rate (CAGR) of 14.01% [41] - Probiotics are increasingly recognized for their role in maintaining gut health and preventing gastrointestinal diseases [4][41] Consumer Demand - There is a growing expectation among consumers for the effectiveness of probiotic products, leading to a diversification and customization of offerings [5][6] - The demand for convenient and palatable probiotic forms, such as gummies and powders, is on the rise, particularly among working professionals [7][55] - The search interest for probiotics has consistently remained high, indicating sustained consumer engagement and market potential [35][37] Industry Chain - The upstream segment focuses on research and development of probiotic strains, with a notable increase in domestic patent applications, reducing reliance on imported strains [27][29] - The midstream segment is characterized by the production and processing of probiotics, with a trend towards combining probiotics with other nutrients to enhance health benefits [31][24] - The downstream segment is driven by consumer demand, with a focus on the effectiveness of probiotic products and their suitability for various demographics [35][45] Market Trends - The industry is moving towards a "probiotics plus" era, where probiotics are combined with vitamins, minerals, and other nutrients to create synergistic health benefits [31][32] - The introduction of innovative delivery forms and the relaxation of regulatory requirements for probiotic products are facilitating market expansion [55][57] - The collaboration between probiotics and traditional Chinese medicine is emerging as a new trend, enhancing the therapeutic potential of probiotic products [64][65] Long-term Outlook - The market for gastrointestinal probiotics is expected to continue expanding, with projections indicating growth from 311.1 billion yuan in 2024 to 377.6 billion yuan by 2028 [41] - The increasing prevalence of gastrointestinal diseases and the demand for effective treatment options are likely to drive further innovation and market growth [63][64]