智己L6用户报告（用户画像、购车、满意度等）

Industry Investment Rating - The report does not explicitly provide an industry investment rating [1] Core Views - The report focuses on the user satisfaction and competitive positioning of the IM L6 electric vehicle, highlighting its strengths and weaknesses compared to competitors [3][7][8] - IM L6 users are primarily young, well-educated individuals with a median age of 29.9 years and a household income of 298,000 RMB [3] - The main competitors of IM L6 are Xiaomi SU7, Zeekr 007, Zeekr 001, and NIO ET5(T) [3] - IM L6 has an overall satisfaction score of 8.81 and a Net Promoter Score (NPS) of 71.33%, ranking it in the upper-middle range among competitors [3][25] User Demographics - IM L6 users are predominantly male (77%), with 85% aged 35 or younger and 70% holding a bachelor's degree or higher [56] - The average household income of IM L6 users is 298,000 RMB, with 85% of users being 35 years old or younger [3][56] - Most users work in private or state-owned enterprises, with IT, education, and manufacturing being the top industries [58] Purchase Motivation and Usage Scenarios - The primary motivations for purchasing IM L6 are the appearance of the vehicle (56%), intelligent driving features (50.7%), and handling (40%) [72] - The main usage scenarios for IM L6 are daily commuting (97.3%) and leisure activities (72%) [66] Competitive Analysis - If not purchasing IM L6, 19% of users would choose Xiaomi SU7, 16% would choose Zeekr 007, and 11% would choose Zeekr 001 [3][75] - IM L6's main competitive advantages are its configuration and appearance, with its rear-wheel steering being a standout feature [7][110] - The main weaknesses of IM L6 compared to competitors are its sound system, interior quality, and pre-sales service [9][11][12] User Satisfaction and Key Features - IM L6 users are most satisfied with its appearance (9.26), power (9.11), handling (9.11), and configuration (9.01) [93] - The sound system is the least satisfactory aspect, with a satisfaction score of only 7.47 [93] - The vehicle's rear-wheel steering and small turning radius are highly praised by users [107][108] Faults and Quality Issues - IM L6 has a fault rate of 33.3%, ranking second among competitors, with 10% of faults rendering the vehicle unusable [11][123] - Common issues include electronic device malfunctions, noise and rattling, and operational problems [123] Recommendations and User Feedback - Users recommend IM L6 for its stylish appearance, advanced intelligent driving features, and rich configuration [30] - However, users criticize the company's marketing strategy and suggest improvements in after-sales service and interior quality [89][33]