权威发布：2024年8月国内市场手机出货量2404.7万部，其中5G手机占比82.1%。

Investment Rating - The report indicates a positive outlook for the domestic smartphone market, with a significant year-on-year growth in both overall shipments and 5G smartphone shipments [1][3]. Core Insights - In August 2024, the domestic smartphone shipment reached 24.047 million units, representing a year-on-year increase of 26.7%, with 5G smartphones accounting for 82.1% of total shipments [1]. - From January to August 2024, the total smartphone shipments amounted to 195 million units, up 16.6% year-on-year, with 5G smartphones making up 84.5% of the total [1]. - The number of new smartphone models launched in August 2024 was 47, a decrease of 14.5% year-on-year, with 5G models comprising 61.7% of the new launches [1][3]. - For the first eight months of 2024, 281 new smartphone models were introduced, down 4.1% year-on-year, while 5G models increased by 13.5%, representing 53.7% of the new launches [1][3]. Domestic Smartphone Market Overview - In August 2024, domestic brand smartphone shipments reached 22.178 million units, a year-on-year increase of 31.7%, accounting for 92.2% of total shipments [3]. - From January to August 2024, domestic brand smartphone shipments totaled 168 million units, up 21.3% year-on-year, representing 86.0% of total shipments [3]. - The number of new models from domestic brands in August 2024 was 40, down 14.9% year-on-year, making up 85.1% of the new launches [3]. Smart Phone Development - In August 2024, smart phone shipments were 21.098 million units, reflecting a year-on-year growth of 17.7%, which constituted 87.7% of total smartphone shipments [4]. - For the first eight months of 2024, smart phone shipments reached 182 million units, a 14.1% increase year-on-year, accounting for 93.4% of total shipments [4]. - The number of new smart phone models launched in August 2024 was 33, a decline of 28.3% year-on-year, representing 70.2% of the total new launches [4].