企业竞争图谱：2024年SUV 头豹词条报告系列

Investment Rating - The SUV industry is rated with a 4-star rating, indicating a positive outlook for investment opportunities [30]. Core Insights - The SUV market continues to grow, combining the advantages of sedans and off-road vehicles to meet diverse consumer needs. The rapid development of new energy and intelligent technologies is driving this growth, with significant sales in new energy SUVs. The market is becoming increasingly segmented, catering to individual preferences, particularly among younger consumers who prioritize aesthetics and new technologies [4][7][8]. Industry Definition - The SUV, or Sport Utility Vehicle, is characterized by its combination of sedan-like handling and off-road capabilities, making it suitable for both urban and rugged environments. The industry is evolving towards higher comfort and better off-road performance, integrating more intelligent and environmentally friendly technologies to adapt to changing market demands [5][6]. Industry Classification - SUVs are classified based on size and wheelbase into categories such as small, compact, mid-size, large, and full-size SUVs, each catering to different consumer needs and preferences [6]. Industry Characteristics - The SUV industry is marked by rapid technological innovation, personalized consumer demand, and a younger consumer demographic. As of June 2024, SUV sales reached 4.8811 million units, accounting for 49.7% of total passenger vehicle sales, with new energy vehicles also gaining significant market share [7][8][9]. Development History - The SUV industry has evolved through several stages, from its early roots in military vehicles to its current status as a popular consumer choice, particularly in the context of urbanization and luxury [10][11][12][14]. Industry Scale - The market size of the SUV industry grew from 1,477.846 billion RMB in 2018 to 2,192.238 billion RMB in 2023, with a compound annual growth rate (CAGR) of 8.21%. It is projected to expand from 2,489.485 billion RMB in 2024 to 4,343.202 billion RMB by 2028, with a CAGR of 14.93% [32][33]. Policy Overview - Various policies have been implemented to promote the adoption of new energy vehicles, including tax exemptions and subsidies for consumers purchasing electric SUVs, aimed at enhancing market vitality and supporting industry growth [37][38][39]. Competitive Landscape - The SUV market is characterized by intense competition, with domestic and international brands each holding a 50% market share. The competitive dynamics are shifting towards technology innovation, with domestic brands like BYD and Changan gaining prominence [43][44][45].