2024全球内衣市场洞察报告

Market Overview - The global lingerie market has shown strong growth, with the market size expanding significantly. In 2020, the global lingerie retail sales were estimated at $148 billion, with the Chinese market accounting for $49 billion. By 2026, global lingerie retail sales are projected to reach $552 billion, with a CAGR of 4.0% from 2021 to 2026 [4] - The online lingerie market is growing rapidly, with e-commerce accounting for nearly 40% of the market share in 2022. From 2022 to 2027, the online lingerie market is expected to grow by $9.59 billion, with a CAGR of 11.17% [6] - The lingerie market has evolved from traditional categories to a highly segmented market, catering to diverse consumer needs. Products are now categorized by gender, age, and functionality, with innovations in materials and design enhancing comfort and style [8][9] Regional and Consumer Insights - The Asia-Pacific region dominates the global lingerie market, accounting for nearly 40% of the revenue share in 2023. It is also expected to be the fastest-growing region during the forecast period (2023-2032) [33] - North America holds the second-largest market share, driven by high demand for premium and luxury brands. In 2022, the US was the top revenue-generating country in the global lingerie market [33] - In terms of per capita consumption, the US leads with 9.6 pieces per person in 2021, while China lags behind with 3.3 pieces per person [33] Industry Analysis - The global lingerie market is expected to continue growing, driven by rising consumer spending, increased frequency of lingerie purchases, and higher prices due to improved quality and design. Emerging markets in Southeast Asia, Latin America, and the Middle East are also contributing to this growth [66] - The frequency of lingerie purchases varies by region. For example, Chinese women purchase lingerie an average of 4 times per year, while European and American women purchase lingerie 12 times per year [70] - The lingerie industry is undergoing a transformation, with new brands emerging and the market likely to experience consolidation. Future trends include the development of eco-friendly, smart, and health-focused lingerie products [74] Brand Case Studies - SKIMS: Founded by Kim Kardashian in 2019, SKIMS has rapidly gained popularity by offering inclusive and diverse lingerie options. The brand provides a wide range of sizes and colors, catering to various body types and skin tones. In 2022, SKIMS generated $475 million in revenue, a 98% increase from the previous year, and is projected to surpass $1 billion in sales by 2024 [78][79] - Avidlove: A lingerie brand under the Sevi Group, Avidlove focuses on sexy and functional lingerie. It has a strong presence on social media platforms like Instagram and Facebook, where it engages with its audience through high-quality visual content. In 2023, Avidlove ranked among the top 10 brands in the US lingerie market, with annual sales of approximately $75 million [83][85] Product Trends - Women's Lingerie: The global women's lingerie market is expected to grow, with sales projected to reach 13 billion pieces by 2028. Key drivers include changing aesthetic preferences, increased self-awareness among women, and advancements in fabric and production technologies [11] - Men's Lingerie: The men's lingerie market is also expanding, with the market size expected to grow from $12.9 billion in 2022 to $22.4 billion by 2032, at a CAGR of 5.8%. The Asia-Pacific region is the largest and fastest-growing market for men's lingerie [21] - Shapewear: The shapewear market is projected to grow from $4.31 billion in 2024 to $7.8 billion by 2032, with a CAGR of 5.95%. North America dominates this market, while the Asia-Pacific region is expected to grow at a CAGR of 8.5% during the forecast period [23] Marketing and Distribution - Social media platforms like Instagram and TikTok play a crucial role in lingerie marketing. Brands like SKIMS and Avidlove leverage these platforms to showcase their products through visually appealing content and collaborations with influencers [76][93] - E-commerce is a key distribution channel, with platforms like Amazon, eBay, and Alibaba providing global reach for lingerie brands. Cross-border e-commerce has lowered the barriers to entry for brands looking to expand internationally [70][93]