2024全球庭院用品市场洞察报告

Group 1: Market Overview - The global outdoor products market is projected to reach $33.85 billion in revenue by 2024, with a compound annual growth rate (CAGR) of 7.25% from 2024 to 2029, reaching $48.03 billion by 2029 [6][7]. - The market for outdoor furniture is expected to reach $52.1 billion in 2024, with a CAGR of 3.60% from 2024 to 2029 [12]. - The gardening tools market is estimated to grow from $68.16 billion in 2023 to $128.67 billion by 2033, with a CAGR of 6.60% [17][18]. Group 2: Regional Analysis - North America leads the outdoor products market, accounting for 36.12% of the global market share in 2023, with the U.S. holding over 30% of the outdoor furniture market [20][22]. - The Asia-Pacific region, particularly China, India, and Japan, is experiencing rapid growth in outdoor products, driven by urbanization and rising living standards [20][37]. - In Europe, compact and multifunctional outdoor products are popular due to smaller outdoor spaces, especially in urban areas [30]. Group 3: Consumer Insights - The primary consumer demographic for outdoor products is individuals aged 35 and above, making up approximately 35% of the market, while younger consumers aged 18-34 represent 29% [41]. - Consumers are increasingly interested in multifunctional designs and ergonomic features in outdoor furniture, reflecting a preference for space-saving and comfortable products [44]. - Sustainability is a growing concern, with consumers favoring products made from recyclable materials and energy-efficient devices [45]. Group 4: Industry Trends - The outdoor products industry is expanding due to increased interest in home gardening and outdoor activities, particularly post-pandemic [52][55]. - The demand for smart outdoor products is rising, with consumers looking for automated gardening systems and smart lighting solutions [46]. - The market is witnessing a shift towards sustainable and eco-friendly products, driven by heightened environmental awareness among consumers [54]. Group 5: Brand Case Study - Outer, a direct-to-consumer outdoor furniture brand, has successfully captured the mid-to-high-end market by focusing on quality and innovative designs, such as the OuterShell cover that protects furniture from weather [69]. - The brand has expanded its market presence globally, particularly in regions that value outdoor living, and has achieved significant sales growth since its inception [69].