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跨境电商平台出海目的地（US Market）：出海四小龙快速崛起，抢占美国本土电商市场份额 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2024-10-09 12:10

Investment Rating - The report does not provide a specific investment rating for the cross-border e-commerce industry targeting the U.S. market [4]. Core Insights - The cross-border e-commerce sector, particularly Chinese exports to the U.S. market, has seen significant growth due to the proliferation of mobile internet, improved logistics, and the impact of global health events. The U.S. e-commerce market is expected to continue expanding, with mobile e-commerce and social shopping emerging as new growth points [4][11]. Industry Definition - Cross-border e-commerce refers to transactions between entities in different customs territories facilitated through e-commerce platforms, involving electronic payment and logistics for product delivery. Chinese cross-border e-commerce exports specifically target the U.S. market [5]. Industry Characteristics - The U.S. cross-border e-commerce market is characterized by diverse e-commerce platforms, strong online consumer purchasing power, and significant seasonal consumption patterns. Major platforms include Amazon, eBay, and Walmart, each with unique features catering to different consumer needs [8][9][10]. Market Size - From 2020 to 2023, the market size for cross-border e-commerce targeting the U.S. grew from $19.183 billion to $29.393 billion, with a compound annual growth rate (CAGR) of 15.29%. Projections indicate growth from $36.063 billion in 2024 to $76.354 billion by 2028, with a CAGR of 20.63% [27][28]. Competitive Landscape - Amazon dominates the U.S. e-commerce market with a 37.6% market share, followed by Walmart at 6.4%. Emerging platforms from China, such as Temu and SHEIN, are rapidly gaining market share, indicating a potential restructuring of the competitive landscape [16][35][36]. Consumer Preferences - U.S. consumers prioritize brand, quality, and personalized service, with a notable preference for private label products from major retailers. Seasonal shopping trends significantly influence purchasing behavior, particularly during holiday seasons [9][10][24]. Future Trends - The U.S. e-commerce market is expected to continue growing, driven by mobile and social e-commerce. The rise of platforms like TikTok Shop is reshaping consumer engagement and purchasing habits, particularly among younger demographics [29][30].