2024年宠物玩具出海研究报告

Market Overview - The global pet toy market reached a size of $9 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 6.7%, reaching$ 15 billion by 2032 [5][10][20] - The search interest for pet toys has remained high, fluctuating between 80-100 on Google Trends throughout 2024, indicating sustained consumer interest [5][6] - The pet toy market is entering a prosperous phase, with numerous brands launching diverse products, particularly in the Asia-Pacific region, which holds a 30% market share [6][19] Regional Analysis - North America leads the global pet toy market with a 32.5% share, valued at $3.1 billion, followed closely by the Asia-Pacific region at 30% [19][20] - In the U.S., 70% of households own pets, highlighting the significant demand for pet toys [19] - Emerging markets in Asia, particularly China, Japan, and South Korea, are experiencing rapid growth in pet ownership and spending on pet toys [27][29] Industry Analysis - The pet industry in the U.S. and China was valued at approximately$ 467.4 billion and $84.7 billion in 2022, respectively, with projected growth rates of 4% and 10% from 2023 to 2027 [32][33] - The average household spending on pets is increasing, with U.S. households expected to spend an average of 4,416 yuan per household by 2027 [32][33] - The demand for pet toys is driven by rising pet ownership rates, changing consumer attitudes towards pet welfare, and the increasing humanization of pets [34][35] Product Trends - Customization of pet toys is gaining popularity, allowing for tailored designs based on pet species, age, and preferences, which can lead to higher profit margins [38] - There is a growing emphasis on eco-friendly and sustainable materials in pet toy production, appealing to health-conscious consumers [39] - The trend of anthropomorphism in the pet industry is leading to the creation of pet toys that mimic human products, enhancing emotional value for pet owners [40]