家电行业：2024全球小家电市场洞察报告

Market Overview - The global small appliance market size reached $193.83 billion in 2023 and is expected to grow to$ 202.76 billion in 2024, with a projected CAGR of 5.07% to reach $301.24 billion by 2032 [6] - The Asia-Pacific region accounted for 34.71% of the market share in 2023, driving the global small appliance market [6] - The e-commerce revenue of the global small appliance market is expected to reach$ 79.59 billion in 2024 and grow to $125.6 billion by 2029, with the user base expanding to 1.378 billion [8] - The average price of small appliances is expected to rise, with vacuum cleaners projected to reach$ 191.47 by 2029, leading the segment [10] Key Drivers - Technological advancements and product innovation are enhancing the functionality and convenience of small appliances, driving consumer demand [2] - The integration of IoT and AI technologies is increasing the popularity of smart small appliances with remote control and connectivity features [2] - The shift towards online shopping, especially through mobile devices, is significantly boosting the small appliance market [8] - The trend of working from home and increased focus on home comfort post-pandemic has spurred demand for small appliances [12] Regional Analysis - Asia dominates the global small appliance market with a 49% share, driven by manufacturing advantages and cost efficiency [19] - North America is expected to generate $47.51 billion in revenue by 2029, with the US accounting for 76% of the market [21] - Europe's small appliance market is projected to reach$ 27.81 billion by 2029, with Western Europe leading the region [25] - The Asia-Pacific region is expected to achieve $141.59 billion in revenue by 2029, driven by population growth and urbanization [29] Segment Analysis - Small kitchen appliances are the largest segment, with a market size of$ 132.08 billion in 2024, expected to grow to $160.68 billion by 2029 [13] - Personal care appliances are projected to grow from$ 32.85 billion in 2022 to $68.06 billion by 2028, with a CAGR of 12.91% [15] Overseas Development - China's small appliance exports have shown strong growth, with a 18.1% increase in the first seven months of the year, reaching RMB 409.19 billion [34] - Chinese small appliance manufacturers benefit from cost advantages, innovation capabilities, and government support for international expansion [36] - Seasonal demand patterns, such as for heating appliances, influence the export strategies of small appliance manufacturers [43] Brand Case Study - SharkNinja, a global leader in small appliances, achieved$ 4.254 billion in revenue in 2023, with a 14.43% year-on-year growth [50] - Roborock, a smart cleaning appliance brand, has successfully expanded to over 170 countries and regions, leveraging localized marketing and KOL collaborations [61][64]