抖音电商“肤感”护肤趋势洞察：即时满足 肤感当道

Investment Rating - The report does not explicitly provide an investment rating for the skincare industry. Core Insights - The concept of "skin feel" has emerged as a critical factor in consumer decision-making, influencing purchasing behavior in the skincare market [2][7]. - The skincare industry is witnessing a shift towards prioritizing user experience, with "skin feel" becoming a significant direction for brand development [7][37]. - The market for "skin feel" products is expanding rapidly, with sales volume and revenue growth rates of 48.31% and 58.41% respectively, indicating strong market demand and positive future trends [9][37]. Summary by Sections Skin Feel Definition and Trends - "Skin feel" is categorized into ten mainstream types, including hydrating, soothing, refreshing, and oily sensations, which are identified through product title keywords [4][18]. - The report analyzes the development trends and performance of "skin feel" in the skincare industry from August 2023 to July 2024 [2]. Market Performance - The sales revenue of "skin feel" products is primarily concentrated in facial skincare, accounting for 88.83% of total sales [16]. - The number of active brands and products in the "skin feel" category has increased, with year-on-year growth rates of 14.16% and 55.29% respectively [9]. Consumer Insights - Different skin types show varying preferences for "skin feel," with oily and combination skin favoring refreshing products, while dry skin prefers hydrating options [20][21]. - The report highlights that consumer interest in "skin feel" is influenced by seasonal changes, with specific sensations gaining popularity during different times of the year [14][37]. Case Studies - The report includes case studies on various "skin feel" concepts such as "oil nurturing," "ice feel," and "warm feel," showcasing their market performance and consumer reception [23][25][27]. - The "potato puree" texture is identified as a novel sensation with significant growth potential, despite limited brand offerings currently [29][38]. Industry Status Insights - The report emphasizes that "refreshing," "soothing," and "easily absorbed" are the three main selling points for "skin feel" products, with the "cooling" sensation experiencing rapid growth [12][37]. - The overall market landscape for "skin feel" is stable, with emerging sensations showing considerable potential for future development [12][37].