2024年9月中国物业服务企业品牌传播TOP50

Investment Rating - The report does not explicitly provide an investment rating for the property service industry. Core Insights - The rapid development of the internet has expanded information dissemination channels, allowing property companies to utilize both traditional and new media platforms to create a comprehensive communication matrix, achieving boundary-less and full coverage of information dissemination [1] - The report highlights the importance of leveraging new media channels such as WeChat and Douyin to enhance brand exposure and reach, thereby increasing brand awareness among target audiences [1] - The "2024 September Top 50 Property Service Companies in China" list is based on the monitoring of brand communication effectiveness through WeChat public accounts and video accounts [1] Summary by Sections WeChat Public Accounts - In September 2024, the total reading volume of the top 50 property service companies' WeChat public accounts reached approximately 3.254 million times, with an average reading volume of about 65,000 times per account [3] - The top three accounts by reading volume were "万物有云/邻居," "保利物业公众号矩阵," and "中海物业公众号矩阵," each exceeding 200,000 readings [3] - The average reading volume for the top 10 companies was 191,000 times, while the average for companies ranked 11 to 30 was 50,400 times [3] WeChat Video Accounts - The total likes and shares for the top 30 property service companies' WeChat video accounts in September 2024 amounted to 546,000, with an average of about 18,000 per account [5] - The top three video accounts were "新希望服务视频号矩阵," "建业物业/建业新生活," and "彩生活服务集团/彩之云," each exceeding 50,000 likes and shares [5] Douyin Video Accounts - In September 2024, the total likes and shares for the top 5 property service companies' Douyin video accounts reached 132,000, with "新希望服务" leading with over 70,000 likes and shares [6] - The other notable accounts included "建业物业," "RET 宝石花物业," and "绿都智慧服务矩阵," each with significant engagement [6]