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团餐:激烈的市场竞争格局下,团餐行业未来将向多元化、定制化发展 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2024-10-11 13:00

Investment Rating - The report does not provide a specific investment rating for the group meal industry Core Insights - The group meal industry is rapidly growing due to technological advancements and the fast-paced lifestyle of consumers, leading to increased demand for quick, safe, and diverse meal options [4][10] - The market is expanding but faces challenges from policies and intense competition, requiring companies to enhance delivery efficiency and adapt to seasonal fluctuations [4][10] - Future development trends in the group meal industry include diversification and customization of services [4][10] Industry Definition - The group meal industry is a significant part of the catering sector, providing meal services to large groups such as schools, hospitals, and corporate units, focusing on health and nutrition [5][8] - The industry is transitioning from a "big canteen" model to a more market-oriented and enterprise-driven approach [5][8] Industry Characteristics - Cost control is the primary competitive advantage in the group meal industry, with a large and stable demand base [9][10] - The market exhibits seasonal fluctuations, influenced by factors such as school holidays and ingredient availability [11] Development History - The group meal industry has evolved from a policy-driven model in the 1950s to a commercialized sector with private enterprises offering diverse meal options [12][13] - The industry has experienced various phases, including a rapid growth period from 2016 to 2021, followed by a downturn during the pandemic [16][18] Industry Scale - The market size of the group meal industry grew from 1,467.13 billion RMB in 2018 to 1,839.17 billion RMB in 2023, with a compound annual growth rate (CAGR) of 4.62% [32] - Projections indicate growth from 1,921.37 billion RMB in 2024 to 2,290.75 billion RMB by 2028, with a CAGR of 4.49% [32] Policy Analysis - Recent policies support the recovery and development of the catering industry, including financial aid and regulatory measures to enhance food safety [40][42] - The government emphasizes the importance of food safety management and encourages the adoption of standards to improve service quality [42][46] Competitive Landscape - The group meal industry features a diverse range of participants, including international, traditional, emerging, and cross-industry companies [47] - The market remains fragmented, with the top 100 companies holding only about 6.5% market share, indicating significant growth potential [50][51] Supply Chain Analysis - The stability of raw material supply is crucial for the operational efficiency of group meal companies, with material costs accounting for approximately 63% of total expenses [19][26] - Companies are increasingly focusing on supply chain optimization and automation to enhance efficiency and reduce costs [23][35]