为“玫瑰人”减负-造口患者生活质量调研白皮书

Investment Rating - The report does not explicitly provide an investment rating for the industry or company Core Insights - The report highlights that there are over 1 million ostomy patients in China, with approximately 100,000 new cases each year, indicating a significant and growing market for ostomy care products [1] - A majority of ostomy patients face challenges such as leakage and skin issues, which negatively impact their quality of life [2][7] - The report emphasizes the importance of proper ostomy care to prevent complications and improve the quality of life for patients [3][4] Summary by Sections Patient Concerns and Quality of Life - 91% of ostomy patients worry about leakage, and 76% have experienced leakage [2] - 88% of patients have faced skin issues around the stoma, affecting their daily activities and social interactions [2][20] - Nearly 40% of patients report waking up at night due to ostomy-related issues [2] Care Practices and Product Selection - Healthcare professionals indicate that ostomy patients do not consistently meet the recommended daily change of ostomy bags, often changing them every 2-3 days [5] - Patients primarily choose Coloplast products due to their comfort and effectiveness in preventing leakage and skin irritation [6][10] - The report suggests that proper product selection based on stoma height and body shape is crucial for effective ostomy care [6][27] Market Insights - Approximately 48.26% of ostomy patients prefer Coloplast brand products, highlighting its market presence [8] - Patients often switch brands due to leakage or skin irritation, with 34.75% citing previous product issues as a reason for changing [13] - The convenience of purchasing ostomy products through platforms like JD.com is a significant factor for patients, with fast logistics and reliable service being key motivators [15] Recommendations for Care - The report outlines best practices for preventing leakage, including maintaining skin cleanliness, using appropriate products, and ensuring proper fitting of ostomy bags [28][30] - It emphasizes the need for regular assessment and adjustment of ostomy products to accommodate changes in body shape and stoma condition [26][27]