精品咖啡发展趋势研究报告2024

Investment Rating - The report indicates a positive investment outlook for the specialty coffee industry, highlighting its rapid growth and emerging trends [4][36]. Core Insights - The specialty coffee market in China is experiencing significant growth, with a projected market size of 27.9 billion yuan in 2024, reflecting a compound annual growth rate of 22.7% over the past five years [22][36]. - The report identifies four major trends in the specialty coffee sector: scaling, integration, localization, and normalization, with a notable emphasis on the normalization trend [6][75]. - The consumer base for specialty coffee is expanding, with 78.7% of coffee drinkers consuming coffee weekly, and 56.7% purchasing it during specific times of the day for functional and emotional needs [6][83]. Summary by Sections Market Overview - As of August 2024, there are 68,000 specialty coffee shops in China, accounting for 27.9% of the total coffee shop market [6][29]. - The coffee market is projected to reach 117.7 billion yuan in 2024, with a year-on-year growth of 15.4% [19]. Consumer Behavior - The report notes that 18.1% of coffee consumers have purchased specialty coffee in the past six months, indicating a growing acceptance of specialty coffee among the general population [22][24]. - The average per capita consumption in major cities like Shanghai, Beijing, and Shenzhen exceeds 38 yuan [6][29]. Supply Chain and Production - The supply chain for domestic coffee beans is maturing, particularly in Yunnan province, which accounts for over 98% of China's coffee bean production [61][65]. - The specialty coffee bean quality in Yunnan has improved, with a specialty rate of 62% reported for the 2023/2024 production season [71][65]. Brand Development - Specialty coffee brands are increasingly focusing on product innovation and integrating with other food and beverage sectors, enhancing their market presence [57][49]. - Brands like Manner Coffee and TiLi Coffee are expanding rapidly, with Manner Coffee opening over 250 new stores in the first seven months of 2024 [49][92]. Trends and Future Outlook - The report highlights a shift in coffee consumption from a luxury to a daily habit, with consumers seeking quality and experience [75][82]. - The increasing popularity of specialty coffee is driven by both supply-side improvements and rising consumer demand for high-quality, personalized coffee experiences [27][28].