2024全球户外用品行业市场洞察报告

Investment Rating - The report indicates a positive investment outlook for the global outdoor products market, with a projected compound annual growth rate (CAGR) of 7.0% from 2023 to 2032, suggesting strong growth potential [18]. Core Insights - The global outdoor products market is experiencing rapid growth driven by increasing consumer interest in healthy lifestyles, environmental awareness, and the popularity of outdoor activities. The market is expected to nearly double from $70.22 billion in 2023 to $129.1 billion by 2032 [18]. - North America and Europe are mature markets focusing on high-end and eco-friendly products, while the Asia-Pacific region, particularly China and India, is emerging as a key growth driver due to the rising middle class and their growing interest in outdoor activities [3][18]. - The digital transformation is accelerating, with outdoor brands expanding their market reach through e-commerce channels, which are becoming essential for consumer interaction and market share enhancement [3]. Market Overview - The outdoor products market encompasses a wide range of products designed for various outdoor activities, including camping, hiking, and cycling. The market reflects the increasing demand for outdoor activities and experiences among global consumers [15][16]. - The market is projected to grow significantly, with the outdoor apparel segment expected to reach $25.39 billion by 2028, growing at a CAGR of 6.13% from 2023 to 2028 [20]. Regional Analysis - In 2024, the outdoor products market is expected to generate $2.768 billion in China, leading the global market, followed by the United States at $1.727 billion. This highlights China's significant market potential [103]. - North America and Europe are expected to account for 38.4% of the global outdoor products market, with China contributing approximately 17.1% [46]. Consumer Insights - Consumer behavior is shifting towards supporting small businesses and sustainable products, with outdoor enthusiasts increasingly prioritizing eco-friendly options [77]. - The participation rate in outdoor activities is high among various demographics, with hiking, running, and cycling being popular across different ethnic groups [79]. Trend Analysis - The trend towards lightweight outdoor activities is lowering the barriers to entry for participation, making outdoor sports more accessible to a broader audience [93]. - Brands are increasingly focusing on inclusivity in their marketing strategies, showcasing diverse body types and sizes to appeal to a wider consumer base [95].