超市业态数据分析平台建设通用方案

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - Traditional supermarkets face unprecedented challenges due to the rise of online shopping platforms and increasing operational costs, necessitating the optimization of operations through digital technology [5] - The report highlights the need for improved data analysis capabilities across various departments, as current practices rely heavily on manual experience and lack systematic methodologies [5][4] - The proposed solutions aim to enhance data integration and provide a comprehensive overview of business performance, enabling better decision-making and operational efficiency [6][8] Summary by Sections Current Situation Research and Pain Point Analysis - The research involved interviews with supermarket general managers and various departments, revealing significant pain points in digital planning, product management, and supplier management [4] - Key issues identified include insufficient data granularity, low departmental collaboration efficiency, and inadequate performance monitoring systems [5] Phase One Solution - The initial solution focuses on establishing a data analysis platform that connects various business functions, allowing for real-time monitoring and management of key performance indicators [6][8] - The platform includes features such as a procurement center dashboard and a store performance comparison tool, which facilitate data-driven decision-making [12][14] Value Summary - The report emphasizes the importance of a PDCA (Plan-Do-Check-Act) management cycle to ensure continuous improvement in operational performance [20] - The proposed data architecture includes multiple layers (ODS, DWD, DWS, ADS) to support comprehensive data analysis and reporting [26][28] Phase Two Plan - The second phase aims to enhance the platform by integrating advanced analytics, improving supplier management, and optimizing inventory and sales processes [36][38] - The long-term vision includes establishing a centralized data warehouse and implementing predictive algorithms for better inventory and marketing strategies [36][38] Business Diagnosis - A detailed diagnosis of the supermarket's business operations reveals areas for improvement in category planning, supplier management, and promotional strategies [40] - Recommendations include enhancing data sharing across departments and developing a more systematic approach to product selection and inventory management [40]