中国市场2024/2025酒店运营商信心指数调研

Investment Rating - The report indicates a cautious outlook for the hotel industry in China for 2024, with a focus on luxury hotels showing potential resilience and growth [8][11][95]. Core Insights - The majority of hotels have a conservative performance outlook for 2024, with expectations of challenges in revenue recovery. However, luxury hotels are anticipated to demonstrate stronger resilience in occupancy rates [8][11][95]. - The report highlights that over 60% of surveyed hotels predict a decline in total revenue and GOP for 2024 compared to 2023, reflecting specific challenges faced by the Chinese market [30][36][95]. - For 2025, there are signs of a slight positive growth in total revenue and GOP, although the growth momentum is expected to be moderate [11][36][95]. Summary by Sections 1. Survey Sample - The survey is based on 1,075 responses from the Asia-Pacific hotel sector, with 621 responses from mainland China, representing 99% of the Chinese market [5]. 2. Performance Outlook 2024-2025 - The report projects a cautious performance outlook for 2024, with luxury hotels expected to show better occupancy resilience compared to other segments [8][11][95]. - For 2025, the performance outlook is more optimistic, with expectations of slight growth in total revenue and GOP [11][36]. 3. Labor and Talent - Over 60% of hotels anticipate a reduction in staff numbers, with 44% citing rising employee costs as a challenge [41][43]. - The most challenging departments for recruitment are front desk, food and beverage, and kitchen [46][95]. 4. Food and Beverage (Excluding MICE) - Most respondents expect food and beverage performance in 2024 to be below 2019 levels, but half believe there will be a rebound in 2025 [56][59][95]. 5. MICE & Weddings - Hotels face challenges in MICE and wedding demand recovery, with expectations that 2024 will not return to 2019 levels [69][95]. 6. Capital Expenditure Priorities - Technology upgrades and mechanical improvements remain the primary focus for capital expenditures [99][95]. 7. Sustainability - Cost reduction is the main driver for sustainability investments, although funding shortages remain a challenge [83][85][95]. - Only 13% of respondents have undergone external sustainability ratings, indicating a need for increased focus on sustainability practices [87][95]. 8. Key Insights and Considerations - The report emphasizes the cautious outlook for 2024, with luxury hotels showing potential for better performance, while the overall market faces specific challenges [95].