泰国调研反馈：消费发达，业态丰富

Group 1: Market Overview - Thailand's GDP ranks second in ASEAN, with a population of approximately 72 million and a per capita GDP of 6,000-7,000 USD, the fourth highest in Southeast Asia[1] - Major industrial zones are concentrated around Bangkok, which has the largest internal combustion engine and automotive industry chain in Southeast Asia[1] - The retail market in Thailand is well-developed, with modern retail channels accounting for approximately 68% of the market share in 2023[2] Group 2: Retail Channels - In 2023, traditional, modern, e-commerce, and other retail channels accounted for approximately 9%, 68%, 21%, and 2% respectively[2] - The number of retail outlets in Thailand includes about 570,000 traditional and 420,000 modern stores, with convenience stores like 7-Eleven being highly visible even in smaller towns[2] - E-commerce channels have shown the fastest growth, with a compound annual growth rate of approximately 38% from 2018 to 2023[2] Group 3: Food and Beverage Sector - The food and beverage sector in Thailand features a wide range of products, with local beer brands priced above 10 RMB, Corona at 20 RMB, and Paulaner at 40 RMB[2] - The pricing trends in the food and beverage sector reflect a mix of international and local brands, indicating a competitive market[2] Group 4: Investment Environment - The Thai government offers various incentives for foreign investment, including tax exemptions and reduced land costs, making it an attractive destination for Chinese enterprises[3] - Thailand is the only Southeast Asian country allowing foreign ownership of land, which is a significant advantage for investors[3]