2024年中国数字文化空间发展研究报告

Industry Overview - Digital cultural space is defined as a space where human activities are defined in digital form, extending from Earth to outer space, creating various application scenarios [4] - Digital technology transforms or creates new spaces, expanding human perception and understanding of the world through binary data processing [6] - Digital cultural spaces are categorized into two major types: digitally transformed traditional cultural spaces and newly created virtual cultural spaces, each with subcategories based on cultural significance and spatial dependency [8] Industry Drivers - The demand for cultural activities and spaces drives the need for digital cultural spaces, with technological advancements and policy support accelerating their development [10] - Digital technology has been integrated into the transformation of physical cultural spaces and the creation of virtual cultural spaces, enhancing human cultural exchange [13] - National policies, such as the "Metaverse Industry Innovation and Development Three-Year Action Plan (2023-2025)," support the application of digital cultural spaces in tourism, cultural venues, and public services [16][17] Industry Analysis - The digital cultural space industry involves multiple sectors, including cultural content IP, creative design, operation services, and technical support, representing a deep integration of cultural creativity and digital technology [19] - Traditional cultural spaces are being digitized to enhance user experience, protect cultural heritage, and expand IP applications, with significant progress in tourism, museums, and performance arts [23][25] - The number of immersive experience projects in smart tourism has increased, with 42 pilot projects selected in 2024, covering digital tourism, digital performances, and digital exhibitions [23] - The tourism performance market has seen significant growth in 2023 compared to 2019, with increases in the number of performances, audience size, and box office revenue, indicating the positive impact of digital transformation [27][28] Case Study - The Forbidden City has been a pioneer in digital transformation, offering both offline and online experiences through MR devices and virtual tours, enhancing visitor engagement [34][35] - "Tang Dynasty Everbright City" has become a model for open scenic area digital transformation, leveraging digital technology to boost tourism and night-time economy [36][37] - "The Lost Pharaoh" is a landmark project in offline large-scale digital cultural spaces, offering immersive historical experiences and expanding the audience beyond traditional gaming demographics [40] - "Fortnite" has extended its virtual game space to host cultural events, such as virtual concerts, setting new records for audience participation and redefining the scope of virtual cultural spaces [41] Development Trends - Cultural content will serve as a bridge between physical and virtual digital spaces, with traditional cultural spaces providing high-quality cultural materials for virtual spaces [44] - Advancements in digital technology, such as AI, XR, and AR, will enhance the interactivity and immersion of digital cultural spaces, improving user experience [46] - The integration of innovative technologies and business models will be key to realizing the social and commercial value of digital cultural spaces, with AIGC potentially revolutionizing content production and interaction modes [48]