Media and Marketing Regulations for the FIFA Intercontinental Cup 2024_EN

Investment Rating - The report does not provide a specific investment rating for the industry. Core Insights - The FIFA Intercontinental Cup 2024™ is a rebranding of the former FIFA Club World Cup™, aimed at enhancing the competition's profile and commercial viability [28]. - FIFA retains exclusive ownership of all Media Rights, Marketing Rights, and Intellectual Property Rights related to the Competition, ensuring centralized control over commercial exploitation [29][30]. - Participating Clubs are prohibited from exploiting any rights related to the Competition without FIFA's explicit authorization, emphasizing FIFA's dominant role in managing the event [57][62]. Summary by Sections Part A: Definitions - "Ambush Marketing" refers to unauthorized commercial associations with the Competition [4]. - "Competition" encompasses all matches and events related to the FIFA Intercontinental Cup 2024™ [5][6]. - "Media Rights" include all rights to report, record, and transmit any aspect of the Competition [19]. Part B: Ownership and Protection of Rights - FIFA is the sole owner of all rights related to the Competition, including Media and Marketing Rights [29]. - Participating Clubs must comply with FIFA's regulations and cannot challenge FIFA's ownership of these rights [30][31]. - Clubs must assist FIFA in preventing Ambush Marketing and protecting intellectual property [33]. Part C: Competition Introduction - The Media and Marketing Regulations are effective from September 1, 2024, and will govern the entire Competition Period [56]. - FIFA has exclusive rights to exploit Media and Marketing Rights, preventing any third-party exploitation [62]. Exploitation of Media Rights - FIFA holds the exclusive right to produce and distribute media content related to the Competition [57][58]. - Participating Clubs must inform FIFA of any content production plans prior to the Competition [58]. Exploitation of Marketing Rights - FIFA maintains exclusive rights to all Marketing Rights associated with the Competition [62]. Equipment and Branding Regulations - Participating Clubs must comply with Equipment Regulations, ensuring no unauthorized branding within Controlled Areas [63][64]. - Specific guidelines are set for sponsor advertising on Playing Equipment, limiting size and content [64].