花旗：北美互联网_互联网流量趋势分析_DASH、META、CART、YouTube、WIX 的积极亮点；更广泛的社交参与混合

Industry Investment Rating - The report provides a positive outlook on the North America Internet sector, highlighting strong traffic trends for key players like META, DASH, UBER, CART, WIX, and Online Autos [11][12] Core Report Insights - META accounted for 25% of all app downloads in September, with Threads becoming the 1 most downloaded US app, surpassing Temu [12] - YouTube app engagement accelerated to +8% Y/Y, while DoorDash's US app MAUs grew 6% Y/Y and Instacart's grew 7% Y/Y [12] - US eCommerce traffic trends remained challenged, though Amazon App downloads rose 8% Y/Y [12] Traffic and Engagement Trends Social Media - Meta's core apps (FB, IG, WA) saw US MAUs rise +2.8% Y/Y in September, led by WhatsApp (+10%), IG (+2%), and FB (flat Y/Y) [12] - Threads US MAUs grew ~5% M/M to 41M (+287% Y/Y), with IG DAUs spending 53 minutes/day (-7% Y/Y) [12] - TikTok DAUs spent 98 minutes/day (+4% Y/Y), while FB DAUs spent 43 minutes/day (-8% Y/Y) [12] eCommerce - US eCommerce web traffic was mostly negative Y/Y, with Amazon's US traffic declining 2% Y/Y in 3Q [15] - Temu's US web traffic grew 2% Y/Y in 3Q, while global traffic grew 78% Y/Y, driven by diversification from the US market [15] - Amazon's global app MAUs grew 5% Y/Y to 339M, while Temu's global MAUs reached a new high of 311M [15] Online Marketplaces - DoorDash US app MAUs grew 6% Y/Y in September, while Instacart's grew 7% Y/Y [15] - Uber's global app MAUs grew 4% Y/Y, with CEO Khosrowshahi noting positive demand trends and frequency growth of +6% Y/Y in 2Q [15] Online Travel - Booking.com's global app MAUs rose 8% Y/Y in September, while Airbnb's grew 10% Y/Y [19] - Expedia's app MAUs grew 13% Y/Y, and Vrbo's grew 4% Y/Y, marking the fifth consecutive month of positive app download growth [19] SMB Servicers - Wix US traffic grew +5% Y/Y in 3Q, marking the fourth consecutive quarter of growth, driven by its AI Website Builder [19] - GoDaddy US traffic declined 1% Y/Y in 3Q, while LegalZoom's traffic declined 2% Y/Y [19] Real Estate Tech - Zillow US web traffic grew +4% Y/Y in 3Q, while Realtor.com and Redfin saw declines of 5% and 7% Y/Y, respectively [20] - Zillow's app MAUs were -1% Y/Y to 10.7M, but downloads grew +8% Y/Y [20] Online Autos - Carvana's US web traffic grew +19% Y/Y in 3Q, while CarGurus' grew +4% Y/Y [20] - Lithia's Driveway US traffic growth accelerated to +32% Y/Y in 3Q, driven by improving new car supply and incentives [20] Online Advertising - Google's worldwide search engine market share declined -50bps M/M to 90.0% in September, while Chrome's browser share grew +50bps M/M to 65.7% [15] - ChatGPT's web UVs grew +12% M/M to 284M, with app MAUs growing +13% M/M to 219M [15] App Engagement - Meta's top 3 apps (FB, IG, WA) represent ~134 minutes of daily US engagement, with TikTok DAUs spending 98 minutes/day [35] - YouTube DAUs spent 80 minutes/day (+8% Y/Y), while Snapchat DAUs spent 19.7 minutes/day (+1% Y/Y) [35]