Industry Investment Rating - The report does not explicitly provide an investment rating for the industry [1][2] Core Viewpoints - The report highlights the transformation and upgrading of the cookware industry driven by policy guidance and consumer demand for higher quality and safety standards [4][5] - The global cookware market is expected to grow at a CAGR of 3.2% from 2022 to 2027, reaching $32 billion by 2024 [6][7] - Online retail channels, particularly e-commerce platforms like JD, are becoming the main sales channel for cookware, with significant growth in online sales [9][10] - The report emphasizes the importance of innovation in cookware materials, design, and functionality to meet diverse consumer needs [15][16] Chapter Summaries Chapter 1: Cookware Industry Development Trends - Policy and standards are driving the cookware industry towards higher safety, environmental, and durability requirements [4][5] - The global cookware market is expanding, with China and Southeast Asia leading in growth rates [6][7][8] - Online retail is becoming the dominant sales channel, with significant growth in functional cookware categories like pressure cookers and clay pots [9][10] Chapter 2: Cookware Consumption Habits - Consumer preferences are shifting towards health, convenience, and aesthetics, leading to diversified product offerings [14][15] - Cookware usage scenarios are expanding beyond traditional home kitchens to include outdoor activities and health-conscious cooking [16][17] - The market is segmented into three main consumer groups: home cooks, outdoor enthusiasts, and quality lifestyle seekers [18][19][20][21][22][23][24][25] Chapter 3: Cookware Replacement Demand - Upgrading lifestyle and cooking experiences are driving demand for cookware replacement, with a focus on health, customization, aesthetics, and technological innovation [27][28][29][30][31] - Brands and platforms like JD are leveraging trade-in programs to stimulate market growth and promote sustainable consumption [32][33][34][35] Chapter 4: Cookware Category Selection Guide - The report provides detailed recommendations for various cookware categories, including iron pots, titanium pots, pressure cookers, clay pots, hot pots, enamel pots, ceramic-coated pots, non-coated pots, and non-stick pots [36][37][38][39][40][41][42][43][44][45][46][47][48][49][50][51][52][53][54][55][56][57][58][59][60][61] - Each category is analyzed based on its unique features, target consumer groups, and key considerations for selection [37][41][44][46][48][50][52][54][56][58][60]
京东锅具换新选购白皮书
京东·2024-10-21 08:40