2023年中国射频类医美行业概览报告

Industry Overview - The radiofrequency-based medical aesthetic market in China is relatively small, with the market size growing from RMB 30 million in 2018 to RMB 50 million in 2022, and is expected to reach RMB 100 million by 2027 [3] - Thermage services dominate the market, accounting for 34.91% of the total market size in 2022, while Thermage and Thermage Lift services together contribute over half of the industry's revenue [3][26] - The market is concentrated in high-tier cities, with first-tier cities having the highest number of treatments but the lowest average prices, while lower-tier cities show potential for growth due to increasing consumer willingness [4][27] Technology and Applications - Radiofrequency technology is widely used in non-invasive medical aesthetic services, particularly in skin tightening and rejuvenation, with Thermage being the most prominent application [11][16] - The technology offers advantages such as selective electrothermal effects, minimal invasiveness, safety, and ease of operation, making it a preferred choice over traditional surgical methods [11][12] - Different energy delivery methods, including monopolar, bipolar, multipolar, and fractional radiofrequency, are used depending on the treatment area and desired depth [13] Industry Development - The industry has evolved from its initial stages in the 2000s, with significant advancements in radiofrequency devices, particularly with the introduction of Thermage systems in China [19][20] - Domestic brands, such as Peninsula Medical, have been focusing on niche segments like radiofrequency microneedling, driving technological innovation and increasing market share [21][32] - The industry is now in a mature phase, with increasing consumer acceptance and a growing number of approved radiofrequency devices, although imported brands still dominate the market [21][32] Competitive Landscape - Overseas brands, such as Syneron and Alma, hold a significant competitive advantage due to their advanced technology and extensive product portfolios [31][33] - Domestic brands are gradually gaining traction by focusing on specific segments and continuously improving their technological capabilities [32] - The industry is highly competitive, with both domestic and international players vying for market share in a rapidly growing but still relatively small market [31][32] Market Trends and Opportunities - The industry is expected to grow steadily, driven by increasing consumer demand for non-invasive aesthetic treatments and technological advancements in radiofrequency devices [3][21] - Lower-tier cities present significant growth opportunities as consumer willingness to spend on medical aesthetics increases, and more cities remain untapped [4][39] - The high profitability of radiofrequency-based medical aesthetic services, particularly in the photoelectric segment, is a key driver for industry growth [36]