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三七类保健食品:传统中药材进入保健食品渠道畅通,迎合渐增需求 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2024-10-22 12:00

Investment Rating - The report does not provide a specific investment rating for the industry [2]. Core Insights - The industry of Sanqi health products, primarily made from Sanqi, is experiencing significant growth due to increasing consumer health awareness and government support for traditional Chinese medicine [2][3][4]. Industry Definition - Sanqi health products refer to health foods made primarily from Sanqi, a well-known medicinal herb with a long history of use in traditional Chinese medicine [3][4]. Industry Classification - The Sanqi health products industry can be classified into various forms, including capsules, tablets, oral liquids, granules, and tea [3]. Industry Characteristics - The Sanqi health products industry is characterized by strict regulation, diverse business models, and policy-driven development [4][5][6][7]. Development History - The industry has transitioned from an initial phase of legal and regulatory establishment (1996-2015) to a high-growth phase (2016-2024), with significant increases in product registrations and market efficiency [8][9]. Industry Scale - The market size of Sanqi health products grew from 2.099 billion RMB in 2019 to 2.578 billion RMB in 2023, with a compound annual growth rate (CAGR) of 5.27%. It is projected to reach 3.340 billion RMB by 2028, with a CAGR of 4.78% [18][19]. Policy Analysis - Recent policies have supported the development of Sanqi health products, leading to an increase in registered products and a more favorable market environment [19][20]. Competitive Landscape - The competitive landscape of the Sanqi health products industry shows a concentration of regional players, with leading companies like Yunnan Baiyao and Tongrentang dominating the market [22][25].