游戏行业：2024年中国传奇游戏市场研究白皮书

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The Chinese online gaming market has surpassed 410 billion yuan in revenue, showing a growth of nearly 1400 times since 2001, with a stable growth outlook driven by technological advancements and the influence of classic game IPs [3][4] - The core user group of the Legend game exceeds 50 million, with a broader user base of over 300 million, indicating strong emotional investment and market influence [17][19] - The report highlights the importance of IP in the gaming market, with a focus on the development of original game IPs, which have diversified the market and driven innovation [11][20] Summary by Sections 1. Overview of the Chinese Gaming Industry - The online gaming market in China reached 415 billion yuan in 2023, marking a significant growth trajectory since the introduction of "Legend of Mir" in 2001 [3] - The user base for online games has stabilized at 743 million, indicating a shift from a growth phase to a competitive phase focused on product quality and user experience [5][6] 2. Analysis of the Chinese Legend Game Development - The Legend IP has been a cornerstone of the Chinese online gaming market, with a cumulative revenue exceeding 3.7 trillion yuan since its introduction [15][16] - The report outlines key historical milestones in the development of the Legend IP, emphasizing its sustained influence and market presence [14][12] 3. Market Segment Analysis of the Chinese Legend Game - The Legend game market is segmented into client games, web games, and mobile games, with mobile games contributing approximately 50.5% of the total market revenue [42] - The report details the revenue and user scale for each segment, highlighting the growth potential in mobile gaming and the challenges faced by web games [44][40] 4. Development Trend Outlook for the Legend Game - The report identifies three core trends for the future of Legend games: legalization, premiumization, and lightweight gaming experiences [51][52] - It emphasizes the need for a multi-faceted IP ecosystem that expands beyond gaming into areas like film, animation, and tourism to attract a wider audience [55][56]