中国营养健康食品行业蓝皮书

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The Chinese nutrition and health food industry is experiencing rapid growth driven by factors such as aging population, rising disposable income, and increased health awareness among consumers [15][19] - The market for nutrition and health foods is projected to exceed 800 billion RMB by 2027, with online sales showing explosive growth [15][16] - The industry is categorized into health foods and functional foods, with health foods being more strictly regulated compared to functional foods [3][5] Industry Overview - The nutrition and health food industry in China is classified into health foods (including vitamins, minerals, probiotics, and plant extracts) and functional foods (including functional beverages and sugar-free drinks) [3][5] - The online sales of health foods reached approximately 18 billion RMB in 2022, with a CAGR of 14% from 2019 to 2022 [5][6] - The top-selling categories during the 2023 Double Eleven sales event included protein powders, calcium supplements, collagen, and probiotics, indicating strong consumer demand for these products [6][7] Market Dynamics - The industry is influenced by macroeconomic factors such as increased healthcare spending due to an aging population and rising disposable income [18][19] - Policy initiatives aimed at promoting health and nutrition have been implemented, including the "Healthy China 2030" plan, which emphasizes the importance of nutrition in public health [20][22] - Consumer demand is shifting towards products that support weight management, immune health, and digestive health, with significant growth observed in categories like fat-burning and sugar-control products [7][27] Sales Channels - The growth of e-commerce platforms has significantly expanded the sales channels for nutrition and health foods, with major platforms like Alibaba Health and JD Health reporting rapid revenue growth [29] - Live-streaming e-commerce has emerged as a key driver for the industry, enhancing consumer engagement and shopping experience [29]