Investment Rating - The report does not provide a specific investment rating for the liver health supplement industry Core Insights - The liver health supplement industry is experiencing increased demand due to rising public awareness of liver health and the prevalence of liver diseases, particularly non-alcoholic fatty liver disease (NAFLD) [20][21] - The market size of the liver health supplement industry grew from 10.17 billion RMB in 2019 to 11.64 billion RMB in 2023, with a compound annual growth rate (CAGR) of 3.44%. It is projected to reach 13.17 billion RMB by 2028, with a CAGR of 2.64% [20][21] - The industry faces challenges such as product homogeneity and intense competition, with a significant reliance on traditional Chinese medicine ingredients like Pueraria lobata and Ganoderma lucidum [20][21] Industry Definition - Liver health supplements are defined as products that claim to provide specific health benefits related to liver protection without being intended for disease treatment [3][4] Industry Classification - The liver health supplement industry can be categorized into single-function and multi-function products, with single-function products specifically designed for liver protection and multi-function products offering additional health benefits [3][4] Industry Characteristics - The industry is characterized by its non-therapeutic nature, increasing market demand influenced by modern lifestyles, and technological innovations driving product upgrades [4][5][6] Development History - The liver health supplement industry has evolved through three stages: the embryonic stage (1987-2002), the initiation stage (2003-2015), and the rapid development stage (2016-2024), with significant regulatory advancements and market expansion [6][7][9] Industry Size - The market size of liver health supplements is projected to continue growing due to increasing public health awareness and dietary imbalances among the population [20][21] Policy Overview - Recent policies have focused on regulating health claims and ensuring product safety, which are expected to impact the industry positively [22][24] Competitive Landscape - The industry is fragmented, with major players including Tongrentang and Renhe Pharmaceutical, facing challenges from product homogeneity and competition [21][27] - The competitive dynamics are influenced by brand reputation, product innovation, and the prevalence of private label operations [21][27] Consumer Trends - There is a growing consumer willingness to pay a premium for health supplements, reflecting increased health consciousness and trust in e-commerce platforms [18][20]
护肝保健食品：国民对肝脏健康关注度渐增，驱动预防性保健食品需求增长 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2024-10-23 11:39