美妆行业周度市场观察第43周

Investment Rating - The report does not explicitly provide an investment rating for the beauty industry Core Insights - The perfume market, once highly anticipated, is facing significant challenges in China, with sales on major platforms like Douyin and Taobao declining by 8.4% and 14.6% respectively in the first nine months of 2023 [2] - Domestic beauty brands are gaining momentum, particularly during the Double Eleven shopping festival, showcasing innovative strategies and strong sales performance [4] - The Chinese cosmetics industry is experiencing a crisis, with retail sales totaling 414.2 billion RMB in 2023, but only 273 billion RMB in the first eight months of 2024, reflecting a 0.5% year-on-year decline [7] Industry Environment - The perfume market in China is projected to reach 44 billion RMB by 2028, focusing on product diversification and personalized marketing despite current challenges [2] - The Double Eleven shopping festival has become a crucial platform for brand growth, with major e-commerce platforms providing extensive support to merchants [4] - The cosmetics sector is under pressure from the rapidly growing medical beauty industry, necessitating new strategies to counteract this competition [7] Top Brand News - LVMH's beauty division reported sales of 608 billion euros in the first nine months of 2024, with a 2% year-on-year decline, while the perfume and cosmetics sectors achieved organic growth of 5% and 6% respectively [10] - Unilever appointed a new CEO for its Prestige beauty division, aiming to streamline operations and enhance shareholder value [10] - ClayCo Cosmetics, a new skincare brand, secured 2 million USD in Series A funding from Unilever's venture capital arm to expand its product offerings [10]