Reinventing Rolls-Royce: A conversation with CEO Tufan Erginbilgiç
麦肯锡·2024-10-26 00:08
October 2024 | --- | --- | |--------------------------|-------| | | | | Reinventing Rolls-Royce: | | | A conversation with CEO | | | Tufan Erginbilgiç | | Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. Shortly after being appointed CEO of Rolls-Royce in January 2023, Tufan Erginbilgiç told the company's 42,000 employees that they were standing atop a "burning platform ...