Investment Rating - The report does not provide a specific investment rating for the outdoor sports industry Core Insights - The outdoor sports industry is experiencing significant growth driven by rising health awareness, increased disposable income, and supportive national policies, with a market size expected to exceed 3 trillion RMB by 2025 [14][36][37] - The industry is characterized by trends of premiumization, youth engagement, and integration into daily life, with nearly 40% of participants aged 18-29 [12][13] - The market is segmented into various categories based on activity type, consumer spending levels, duration, and project characteristics, indicating a diverse consumer base [3][6][8] Industry Definition and Classification - The outdoor sports industry encompasses activities aimed at enhancing physical fitness and leisure, including hiking, camping, and water sports [3] - Classification includes water, air, and land outdoor activities, as well as luxury, standard, and economy consumer segments [4][5][6] Industry Characteristics - The industry is marked by high-end, youthful, and everyday trends, with a notable increase in health-conscious consumers [12][13] - National policies are fostering rapid development, with the outdoor sports industry projected to grow significantly [14] - Regional characteristics are evident, with developed areas like Europe and China's eastern coastal regions being key consumption hotspots [15] Development History - The outdoor sports industry in China has evolved through three phases: the nascent phase (1956-1990), the initiation phase (1990-2000), and the rapid development phase (2000-present) [16][17][18] Industry Chain Analysis - The industry chain consists of upstream raw material supply, midstream product manufacturing, and downstream sales and consumption [19][20] - Upstream, China leads in textile and steel production, essential for outdoor equipment manufacturing [23][24] - Midstream, international brands dominate the high-end market, while local brands focus on cost-effective products [28] - Downstream, the consumer base is primarily composed of younger demographics, with a significant female participation rate [30][31] Market Size and Growth - The market size grew from 290.85 billion RMB in 2019 to 1,227.31 billion RMB in 2023, with a compound annual growth rate of 43.32% [35] - Future growth is anticipated to continue, driven by increased consumer spending on health and outdoor activities [36][37] Policy Overview - Various national policies support the outdoor sports industry, aiming to enhance public fitness and promote sports consumption [38][39][40] - The "14th Five-Year Plan for Sports Development" sets ambitious targets for the industry, including a total scale exceeding 5 trillion RMB by 2025 [41][42] Competitive Landscape - The competitive landscape includes outdoor sports equipment companies, venue operators, and content platforms, with a focus on the outdoor equipment sector [44]
企业竞争图谱：2024年运动户外 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2024-10-28 12:01