2024空气净化器品类出海研究报告

Investment Rating - The report does not explicitly provide an investment rating for the air purifier industry. Core Insights - The global air purifier market is driven by increasing consumer awareness of health and air quality, with a market size of $15.83 billion in 2023, projected to reach $32.1 billion by 2031, reflecting a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031 [21][22]. - The report highlights the evolution of air purifiers from basic filtration to advanced products with smart sensors and remote control features, creating significant market opportunities for brands looking to expand internationally [3][4]. - The demand for air purifiers is expected to rise in developing countries due to increasing disposable income and health awareness [21]. Market Overview - The air purifier market is categorized into various types, including HEPA, activated carbon, ionizer, and others, with HEPA purifiers expected to hold approximately 48% market share in 2024 [9][10]. - The commercial application segment leads the market share, followed by residential use, with industrial applications also showing steady growth [21]. Market Size and Growth Forecast - The global air purifier market size was $15.83 billion in 2023 and is expected to grow to $32.1 billion by 2031, with a CAGR of 10.0% from 2024 to 2031 [21][22]. - The home air purifier market is projected to grow from $4.1 billion in 2022 to approximately $7.2 billion by 2032, with a CAGR of about 5.90% during the forecast period [26][28]. Regional Market Analysis - The Asia-Pacific region dominates the air purifier market, accounting for 38.9% of the global market share in 2023, with China holding over 39% of the Asia-Pacific market [39]. - North America is expected to see steady growth, with the market projected to reach $8.6 billion by 2032, driven by consumer concerns over air quality [42][43]. - The European market is also significant, with a projected growth from $4.2 billion in 2023 to $8.2 billion by 2032, driven by industrial development and rising health awareness [52]. Consumer Insights - The primary reasons consumers purchase air purifiers include the desire for a cleaner environment (22%), addressing health issues (32%), and alleviating allergies (17%) [30][32]. - Consumers increasingly prioritize air quality improvement, effectiveness of air purifiers, filter lifespan, and smart features when making purchasing decisions [34][35]. Industry Trends - The smart home ecosystem is rapidly growing, with the smart air purifier market expected to increase from $6.6 billion in 2023 to $17.1 billion by 2032, reflecting a CAGR of 11.02% [72]. - Portable air purifiers are gaining popularity, with the market projected to grow from $8.7 billion in 2023 to $15 billion by 2032, at a CAGR of 6.14% [73].