Industry Overview - Cross-border e-commerce sellers experienced a 50% increase in revenue and 56% increase in profit in Q3 2024, driven by mid-year promotions and lower shipping costs [6][7] - 65% of Amazon sellers participated in the 2024 Prime Day Fall promotion, with 30% aiming to gain early traffic and 25% focusing on inventory clearance [9][12] - Amazon remains a stable growth channel, with Anker Innovation generating 5.04 billion yuan in revenue from Amazon, accounting for 52.26% of its total revenue [13][14] - Sellers are expanding into new markets, with 18% focusing on Southeast Asia, 16% on Latin America, and 13% on Japan and South Korea [16] - Clothing, home goods, and outdoor sports are the top categories sellers plan to expand into, with 12%, 11%, and 9% of sellers respectively targeting these categories [18][21] Platform Changes - Amazon canceled excess storage fees in the US, Europe, and Canada starting July 1, 2024, removing the $10 per cubic foot monthly charge [25] - Amazon updated its product image display rules, requiring at least three high-quality images per product page, with AI-generated descriptions replacing non-compliant content [26][27] - TikTok Shop updated its multi-store rules in Southeast Asia, allowing one business license to cover up to two stores per country in five markets [30] - Temu launched in Thailand, offering 90-day free returns and discounts up to 90%, as part of its expansion in Southeast Asia [34] - Temu opened its platform to European sellers, providing free marketing and support services without charging basic fees or sales commissions [35] Logistics Trends - Shipping prices for US and European routes dropped in Q3 2024, with rates to the US West Coast falling 32.2% from their peak in early July [37] - 68% of small and medium-sized freight forwarders faced financial pressure due to rising labor costs and increased capital requirements, leading to industry consolidation [38][40] Domestic E-commerce Transition - 55% of domestic e-commerce sellers transitioning to cross-border cited declining profits in the domestic market as the primary reason [42] - MCN agencies and celebrities are accelerating their overseas expansion, with Southeast Asia and Europe being the top target markets [44][46] - 63% of cross-border brand sellers expect higher overseas revenue in 2024, with 53% anticipating increased profits [48][49] - The integration of cross-border e-commerce with industrial clusters is driving growth, with China's cross-border trade reaching 1.22 trillion yuan in H1 2024, up 10.5% year-on-year [51]
2024年跨境电商行业三季度报告
雨果跨境·2024-10-30 08:30